

GIANTS BROADCAST BRASS FUMES OVER LACK OF KNBR BUZZ
Historically, the Giants, most notably, Larry Baer, still its front man (although quietly) rely on their broadcast (radio) partner, KNBR to be a part of their PR blitz during the hot stove league, you know when it's winter time and baseball news is in the backdrop of football season.
No more.
In fact, KNBR has been all-out 49ers and that makes sense, right? After all, the SF 49ers are two wins away from the Super Bowl and the Niners are the talk of the local sports scene --national too. That may sit well with the 415, 510, 408 and 925 but it has the Giants' hierarchy FUMING! Like really and royally TICKED OFF!
I've learned the Giants' brass--again, namely Larry Baer, is quietly telling KNBR and Cumulus market honchos here their utter displeasure over their flagship station barely sniffing out the name, "G-i-a-n-t-s," let alone even benign mentions. This is not the booster club, mind you, but the team's front office and its main money men including its main front men and investors. And while it's been relatively contained, at least internally, the effect of KNBR cutting off the PR machine of its chief sports partner, has resulted in turmoil and friction over air time and PR nirvana drying up. The Giants really could care less about the 49ers' fortunes --in Larry Baer world, they never heard of the SF 49ers--it's 24/7 Giants and even a blip of anything else is off the radar.
The 49ers success wasn't considered in the 2019 blueprint by KNBR brass. The idea that the football team would hog the airwaves wasn't even a figure point in the sales office. In fact, just now the marketing people are scurrying to sell advertising should the Niners make it to Miami and Super Bowl Sunday. It's a financial goldmine if it occurs but that doesn't move the needle for the bosses at Willie Mays plaza. In the meantime, several egos have to be massaged.
The Giants still have their annual "Fan Fest " scheduled for the Saturday after the Super Bowl and KNBR will still probably go all out to place its various talk hosts en mass at the ballpark for whatever that's worth--mind you it hasn't been a very popular off-season for the baseball team and not just on the field, but off too.
Baer might be in a position of no-leverage, because, frankly, the Giants haven't competed in recent years and the 49ers are looking to take over the Bay Area in a region that is a BIG NFL market anyway.
That said, KNBR is in a pickle not of its own making nevertheless responsible for appeasing the ego of its historical cash cow, the SF Giants. As usual, meetings of utmost importance will commence at Knibber's will and ultimately, both sides will kiss and play nice. They have to. They both sort of need each other and have to get along. That's the rational thinking, right? Wrong.
The Giants big suits will remind the KNBR/Cumulus gang it is they that have the control and pay the bills and even a George Kittle TD run will never change that --unless there's a victory parade down Market Street and Kyle Shanahan and Jed York are kissing babies in the crowd come early February. Then what happens?
Oh, Nellie.
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