Wednesday, February 22, 2017

Sal Castaneda Might Be in Position to Cash In at KTVU

Image result for sal castaneda wedding   SAL CASTANEDA is too modest (quietly) a man to acknowledge he's the MOST POPULAR personality at KTVU (Fox2) but we might soon find out if management agrees ...The well-liked Channel 2 Morning Traffic anchor and co-host of "The Nine" has a contract coming up and is well-positioned to become the HIGHEST PAID talent at KTVU.

Castaneda has been at KTVU in various positions for almost two decades. He grew from doing local radio traffic hits, landed the 2 gig and became instantly ingrained into KTVU's repertoire with an insatiably likeable personality among viewers and management alike. His give and take persona and simple-man disposition is a rarity in the business, so much so that Castaneda can handle traffic, reporting on the street and anchoring news as easily as a reporting a fender bender on 880 during a rainy day.

His always-smiling demeanor and upbeat 'tude resonates with viewers too, especially women. I've never heard anything negative about Sal nor has anyone said a bad word about the Bay Area native. That's a rarity in today's cutthroat TV News biz.

Castaneda makes roughly $400,000 (with ratings incentives) --I would expect he get a decent raise and sign long term at KTVU, a move which makes sense and keep Sal at Jack London Square for years to come: try 3 years (with a 4th KTVU/Fox option) at roughly $500,000. That's a lot of money in today's biz but Castaneda has earned it; furthermore, FOX has its local, homegrown talent in check. Makes too much sense.

Tuesday, February 21, 2017

Bristow KCBS Stature Has Some Rank and File Peeved

 AS JON BRISTOW'S STAR KEEPS RISING at


KCBS ...it appears some of the veteran staffers at the station are peeved at his growing stature.

Image result for jon bristow kcbsMore to the point, it appears two things are certain:

1. Jealousy exists at the all-news 740 AM and 106.9 FM outlet exists.

2. In bringing back a solid anchor, station bigwig and former KGO chief, Jack Swanson (where Bristow spent over two decades) appears to have his first challenge at hand: how to keep the natives happy and not show favoritism.


Only Swanson has and who could blame him.

We'll monitor the situation.




Monday, February 20, 2017

Let's Have a Quick 415 Media Talk on this Presidents Day

Image result for A few things off my chest   Jon Bristow, late of KGO, has been subbing and anchoring pretty much every time slot on KCBS. Early morning, mid-morning, late night, weekends, weekdays, I'm beginning to think it should be KCBristowS.

Bristow seems to be on the verge of being a fulltime staffer. Duh!

*The pratfalls of AM Radio: This Monday Morning on KCBS during the Phil Matier spot at 7: 50 --just as Matier was making a salient point about the feds withholding govt. money from high speed rail, anchor Susan Leigh Taylor warned Matier, "we only have 30 seconds left" --why, to get to another useless traffic report? (There was really no traffic, little accidents on this holiday, even Kim Wonderly said so countless times) --just one time I'd love to kick the format so someone like Matier can finish his report and embellish. It's healthy for the listeners too. Interesting radio, what a concept.

*Presidential historian and astute political analyst, John Rothmann, will guest on Ronn Owens KGO show today from 10-11 AM --it's "Presidents Day", what a coincidence.

*Underrated weather guy: KGO-TV's Drew Tuma. Smooth delivery, compact and straight to the forecast which is the way it should be --not too much to ask for. And better yet, Tuma gets it right most of the time.

*The Ken Wayne beard experiment is just a winter deal. Expect the beard to gone any day now. Wayne is KTVU's ace in the place.

*If I ever hear radio/TV media tonsils say "we really need the rain" if there's two weeks of sunshine I will throw a stone at my 7 dollar flip phone. (I really have an IPhone 6 but who's asking)

*"Drought" about as useful a word now as "millennial." Both are irrelevant.

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Oh, Right, Today

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Sunday, February 19, 2017

Mark Danon Worthy of 'Survivor Award'; Capable KRON Morning Anchor Works With Countess Darya Folsom; 415 Media Sunday

Image result for mark danon kron 4 I haven't written much about Mark Danon, the weekday morning, co-anchor on KRON's adequate newscast --I say "adequate" because the show is always marred by the gushy "look at me" embarrassment that is Darya Folsom --who gets worse by the day.

I've never met Danon but I know people close to the situation who tell me he just shows up to work and nudges along in spite of Folsom's daily histrionics and buffoonery.

You might say, "well, what's his alternative? The man has to earn a living."

Image result for darya folsom kron 4Well, you'd be right but truth be told, I disagree. Danon is enough of a professional with limited clout that could ask the higher-ups for a different time slot but he does his job well in spite of Countess Folsom.

Countess Folsom is the "me, me, me" KRON High Priestess. In her early days at 1001 Van Ness (the old KRON fortress) Darya was somewhat respectable, slightly credible and overall, a decent anchor who read the news and didn't resort to cheap tactics.

Nowadays Darya is an on-going freak show better suited for a daily matinee at the Curran Theatre. The drama would be perfectly apt. I've often wondered what she'll do next, a mass singular "gee wiz" or hosted, giggle fest.

That Danon goes along and is able to maintain his professionalism is deserving enough for a local Emmy. Call it the "Survival Award."

And indeed Danon survives --initially I thought he was simply a stooge to Folsom's circus act but I was wrong. Danon seems to have a "hey, I'm just working, pardon me" look on his face while Countess Folsom looks as if she's appearing on a variety show.

I'm sure she still has a legion of fans but Folsom always goes to the extreme and flaunts her excess and I'm not even referring to any physical assets. Even those seem to be inflated this day and age.

Dear Darya: This is probably impossible for you to ascertain but do your viewers a favor: Grow up. Stop pimping for the camera. You're not Kelly Ripa. Hell, you're not even Ricki Lake. You allegedly co-anchor a morning news show in the Bay Area even though it's on an albatross station that long ago lost its luster. But it's still on the air last I checked.

Amazing.

So, be straight, Darya. I know you can do it.

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Saturday, February 18, 2017

Saturday Combo: Bastida and Goodrich KPIX Winner Says 415 Media; My Two Cents

Image result for Ken Bastida Juliette Goodrich KPIX HERE'S A COMBO WORTH CONSIDERING; Ken Bastida and Juliette Goodrich. Concise. Stand-Out. Special. Worth promoting. Hey, KPIX, no charge for the advice, now listen up.

You have an identity issue. Too many out-of-place faces and voices. Anchor limbo.

You're not registering any mojo with viewers at 5, 6, and particularly 11 PM.

The February Sweeps are in the mix now and I've heard you're not faring very well and the end-of-month report isn't going to be rosy. Hell, KRON beats you many nights. That's not good on any front. You need a fresh duo.

Image result for my two centsDespite all his naysayers at the stations, I still think Ken Bastida is a decent newsreader --and I think pairing him with wasted-on-the-weekend, Juliette Goodrich, would be a ratings winner. How do I know? Because in an ebb-and-flow world Goodrich and Bastida have a lot of fluidity and work well together --she {Goodrich} really wants to stay in the barn even though you've mismanaged her. Here's a good offer for keeps and she'll probably stay because she likes the Bay Area and most people like her.

Bastida has longtime Bay Area roots and is a team player. For God's sake, give him a decent star to work with. This is not a putdown of Liz Cook, who I like, just more an endorsement for Goodrich who has presence and star power --she should be on at 6 and 11 with Ken. It's a pretty obvious choice. Moreover, it would resonate with viewers.

My two cents.

Friday, February 17, 2017

If You Care That CSNBA 86ed Its Studio Shows You Should Read This Otherwise TGIF

Image result for comcast sportsnet bay areaYES, Comcast Sports Bay Area is doing away with two of its studio shows, uh, we had this back in November --you should really read this site if you're interested in small data like this, otherwise, have a great Friday.