Monday, July 28, 2014

Ask Rich Lieberman 415 Media Monday

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Sunday, July 27, 2014

Terry McSweeney, Marty Gonzalez And Peggy Bunker: Bay Area TV Anchor Weekend Warriors

TK Terry McSweeney has settled into a nice gig down in San Jose at NBC Bay Area anchoring the weekend news at 5, 6 and 11 p.m. and reports during the week.

 Marty Gonzalez, a two-decade weekend anchor/reporter for KRON: steady, reliable, all-business delivery and quality news delivery, network material. Like Heenan, we take him for granted.

McSweeney is solid, commands the screen and is one fine ad-libber. He also seems to have established some good chemistry with newcomer, Peggy Bunker.


Saturday, July 26, 2014

About Right For Today

{The Lovin' Spoonful}

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Saturday News and Notes; KPIX And Its CW Newscast Youthful Endeavor; Israel-Gaza on KSCO Radio 'Saturday Special'

 Some of you take the position of congratulating KPIX for trying something new with regard to their 10 PM "Night Beat" newscast on the CW channel, (KBCW).

Well, that's a reasonable position but just what is it that's new or bold or different?

We're to be enthralled that KPIX is marginalizing a newscast to attract a younger demo? That's supposed to be innovative? Please.

Think about it.

A thirty-minute newscast littered with silly-sallies --complete with Twitter and Facebook trends and other absurdities. How about 30 minutes of a simple, straight-forward, splashy, non-artificial program with sharper and quicker stories. No false bravado, no two-minute drills, just an attempt at a nifty newscast--how great that would be.

But no, in an attempt to cater to the lowest common denominator; the youthful Neanderthals most of whom are not even watching TV, let alone a local TV newscast, PIX has spent wads of cash on going after an impossible audience. For this, we're supposed to congratulate them?

Concentrate on bettering the product. Write better. Do some split-screen interviews. They don't have to be PBS-coated nor complex. Even the general public is bored with that and most of them also are not local TV news viewers. PIX has, in effect, trivialized its own product, its news service to the general SF public: Hey you, smart-phone kids, watch us!! Listen, we have something for you! As if to say their other shows are for the boring old masses. I'm generalizing but you get my drift.

Classy, PIX.

*From 10 AM to Noon, today, Saturday, on KSCO, we'll talk about the Gaza--Israeli conflict. Should be a doozy. Hope you tune in live but if you can't, it'll be repeated tonight at 10 PM and later, on a podcast.

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*Rich Lieberman and 415 Media are not responsible for comments or opinions made by others on this website.

Friday, July 25, 2014

Michael Savage: 'Why Do Liberal Jews Hate Israel?'

 MICHAEL SAVAGE didn't mince words: He asked on his syndicated radio show: "Why do liberal Jews hate Israel?"

Fair question.

This as the Israeli-Gaza crisis deepens.

I have my own opinions.

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415 Media Air-It-Out Friday--Your Chance To Vent, Yell and Scream

 Go ahead and yell, scream, vent --let loose, my brothers and sisters, let loose!


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*Rich Lieberman and 415 Media are not responsible for comments or opinions expressed by others on this website.

Thursday, July 24, 2014

NightBeat or 'Nightmare'? Early Spin Grim on KPIX 10 PM CW Newscast

*It's only been three days, but "seems like a year."

*KPIX staffer: "We have a lot of work to do."

*"Too many gimmicks", laments another.

*Nightbeat is too early to write off and PIX, good or bad, will eventually tweak it.

And it does need tweaking by God.

Enough, for instance, of two-minute slicks--stick to basics and don't be so cute. And please, mucho softo on the social media minutia --KISS: Keep it short and simple.

Veronica: Less urgency, more relaxed, just an opinion ...


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Note: Rich Lieberman and 415 Media are not responsible for opinions or comments made by others on this website.