415 Media Meets The 831: I'll Be Co-Hosting KSCO 'Flight 1080' Today From 4-7 PM

 I will be co-hosting on KSCO today (Friday) from 4-7 PM --you can listen live by clicking on the streaming audio link on the website.

I'll be joined by Dave Michaels. We'll discuss topics of the day and I'll opine on just about everything, including politics, sports, religion, Hillary, sex, --a virtual potpourri.










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I'll Be Filling In Today From 4-7 PM On KSCO Giving You Some Reality And Other Profound Feelings

I have been asked to fill in this afternoon on KSCO and I'm going to do so--my previous engagement with Jennifer Aniston was postponed so I could use this time slot to vent and I will.

After all, the country has gone to hell in a hand basket (shocking, I know) but I will embellish --actually I'm glad Michael Zwerling, the owner of the mighty 1080 AM of Santa Cruz  has been pleading for my participation because, among other things, Zwerling doesn't care about personal peccadilloes and such--he just prefers good radio and I intend to oblige him. And you, for sure, all of you justifiably irritated and mad as hell and not going to take it anymore.

God knows there's enough on the table to talk about and elicit conversation and engagement. In other words, good, old-fashioned AM terrestrial radio that has now become a homeland for stale wonder bread and  artificial noise.

We are in crisis --a real cultural crisis which has rendered almost all of us into the black hole of existence. (I'm getting overly negative and goin' major philosophical here but bear with me--there's a point)-- I don't need notes and am quite capable of telling it like it is and should be. And nobody will, nor has anyone ever told me what to say and not what to say. How refreshing.

Which I will further embellish later today (Friday) from 4-7 PM --most of you can simply go to KSCO--click on the streaming live audio link ("Listen Live")--and call in too if you like but beware of my body guards, Click and Clack. See 'yall later on the radio.

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Hosting 'Flight 1080' From 4-7 PM PT On KSCO Friday PM Drive

 I'LL BE FILLING in today, (Friday), from 4-7 PM on "Flight 1080" here on KSCO.

You can click the link above to listen in live, or hit the icon up above on the right of the blog.

A podcast will be available later in the day.

Topics: A surprise.

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415 Media Radio Today Here Live from 10-Noon

 Today, Saturday, I'm filling in to host the Saturday Special from 10 AM to Noon, PT, Live HERE on KSCO Radio.


Best part is if you're reading 415 Media right now all you have to do is click on the top of the upper right icon and you'll be hearing the show.


No www urls to have to navigate --415 Media Radio is here and whether it's your laptop, smartphone device or tablet, you can listen, call in and even if you miss the live show you can listen on demand or download the podcast later on.


We'll discuss media matters today including a wide list of news-talk, current events, pop culture, and even the sports wire.


We anticipate a formal launch soon and when we do you'll be the first to know.


See you later on the radio.


*The Saturday Special
415 Media Radio Powered by KSCO
10 AM-12 Noon, PT
(831) 479-1080 to call in


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Michael Savage Ire and Energy, Hey Just Relax; 415 Media Blog Radio 24/7 Mini-Test Saturday KSCO; Friday Notes Starter

 Funny really that Michael Savage draws so much ire and energy --pro and con--among the masses.


Put aside the all the venom, the occasionally magnificent theatre, the stories and Savage is the greatest, most brilliant, funny, on terrestrial radio.


He bends, he screams, he's a loose cannon personified with a penchant for the extreme--an entertainer with a broad scope of enemies, advocates, and listening devices.


I find him intoxicating swell with hilarious, compelling, unpredictable audio staccato --on good days, a bonus monologue about the virtues of Italian meatballs, an Indian buffet, indigestion and a conspiracy theory about how Chinese food can lead one to consider extreme liberalism --I don't even waste my time with the politics--Savage transcends that trivial pursuit. In fact, if you listen closely, politics is merely the appetizer before the main courses. Sure, it's an acquired taste not fit for everyone's menu but it matter of fact produces some of the best material on an otherwise dreary radio panel. If you want saltines then listen to the others, I'd much more prefer rye crisp and a bowl of clam chowder, New England, of course.


*This blog becomes your immediate source of RADIO!, beginning Saturday morning from 10 AM to Noon. I'll be hosting the "Saturday Special" on KSCO and there's a SIMPLE, easy way to listen, participate, irritate, whatever...Simply CLICK the upper right of the blog under the KSCO logo, whether it's your laptop or smartphone. No need searching links or beholden to electronic mafia, you just click and you'll be there. I tried it Thursday and it sounded great. Our topic on Saturday is media matters and some surprises.


*You want superficial phoniness and bland critique then I'm not for you. I will give you my honest thoughts like I did about KTVU, and KGO, and KRON, and KPIX, and KNTV for that matter. I don't play favorites, I'm an equal-opportunity shit disturber and I'm consistent. So go ahead and take your shots and pick your poison --I'm all ears. Consider this though...


1. I've been on of the biggest Larry Krueger critics on the planet. But when the Comcast guy took some unjust hits, I supported Krueger.


2. I was ripped endlessly for my frequent love letters about KTVU and how great, still, the 10 O'clock News was and praised them to the max until I sensed a series of lousy detours and called them out. Including their crummy management guys who don't know the ways and means of being PR savvy. Wonder Boy, I can understand, but GM Raponi? Proverbial suit guy with way too many appointments on the 17th at the Olympic Club.


3. Damon Bruce and I are fire and ice. I don't think Damon is great by any means but when he's into it and doesn't inflate his gigantic ego he can produce some of the very best sport-talk radio. And when he's posing, I'll make a note of it. And here's something else: I don't have to love someone and he don't have to love me to register an honest critique. See sentence 1.


4. Gary Radnich: If there were ever a definitive definition of "Hot and Cold."


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A Personal Message from Michael Zwerling; Owner of KSCO/KOMY Radio and CEO ZBS Inc



Michael Zwerling

 

You could have knocked me over with a feather when Rich Lieberman invited me to pen a guest column for his ever-growing 415 Media blog.

 

"Wow, what an honor", I thought to myself.  Now I have a chance to talk directly with his audience, however large -- or small-- it is.  But what do I want to say to his audience? 

 

Shucks, I don't know; maybe I should just relate my thoughts about why I think Rich is a diamond-in-the-rough, brilliant talent poised to blast off to true celebrity status if only someone could find his fuse and light it...

 

I've been trying to do just that for the more than two years since I become acquainted with Rich, but have yet to succeed.  Could my premise be wrong?  Most of my staff at KSCO/KOMY/ZBS think so.  For the life of them, they cannot understand what I see in Rich.

 

Well, for starters, he is very intelligent, very eloquent, very well-read, very dynamic, very commanding, very affable, very articulate, very well-rounded, very clever, very funny, very rude, very crude, very low class, very self-deprecating, very introspective, very confident and very insecure (huh?-how is THAT possible??) and very many other, often conflicting things.

 

Rich is the ULTIMATE enig-man; and there MUST BE a way for him to cash in on that prominence!

 

I've been yammering at him almost since day one to do what I do to successfully fund my media operation; KSCO/KOMY/ZBS.  I leverage my audience, not by "renting it to advertisers" although we certainly do that; but rather to educate the audience about the importance of nutrition over prescription drugs to achieve and maintain optimal health and longevity -- and hopefully influence them to get on the high quality supplement program we support and promote-- thereby generating a compounding monthly residual revenue stream that enables us to "support our independent media habit."

 

But maybe I have put the cart before the horse.  Rich is fat and not very healthy.  We have to make him a believer first by getting him on our program and for him to experience firsthand the success of weight loss and increase in his overall health and well-being.  He recently told me he's ready to get serious about losing weight and getting healthy.

We'll see...

 

I believe that if Rich keeps growing his 415 Media blog, and adds the dimension of interactive audio (ideally VIDEO) it's possible that he can become a modern day Herb Caen (the beloved "Mr. San Francisco" columnist of the San Francisco Chronicle for nearly six decades -- people would KILL to be mentioned in his column)

 

We at KSCO/KOMY/ZBS hope to assist Rich in broadening his media presence by integrating an on-demand talk-radio component to his existing blog -- that way he will be able to do his radio program on HIS schedule, when he wants, just as he has always done his blog posts, while his listeners will be able to hear him at the same convenient place they now read him: also on THEIR schedule!

To those of you in the media industry who read and use this blog, please join me in saluting, supporting, and celebrating Rich Lieberman, this unique character who loves to read, loves to opine, and TRULY loves his mom (you have to love HIM for that alone! :-), who works tirelessly to bring it to us daily, and who has single-handily created his own unique medium to fill a niche void when no other outlet could or would.  Oh yeah -- and donate to the 415 Media Blog.  You'll feel good you did!

To those Anonymous cowards out there who take bizarre pleasure in trying to tear Rich down by throwing the rock and hiding the hand:  seriously now, get a life or at least grow the balls to own up to your toxic negative comments by identifying yourself.  Or better yet, go out and create something of value to others, as Rich has done!  Oh yeah -- and donate to the 415 Media Blog.  You ESPECIALLY will feel good you did!

Here’s to you, Rich Lieberman.  Keep up the GREAT work!

Michael L. Zwerling
Owner, KSCO NewsTalk AM 1080
Monterey-Salinas-Santa Cruz-San Jose

Local TV News Managers Faux Transparency; My Duck Dynasty Bit; Thursday Quick Start

 Clearly, TV News managers here love to send out glossy press releases extolling their latest big numbers, praising coverage of natural and non-natural disasters, but they're not very good at doing basic follow-up when inquiring minds want to know. (Wink).




This is most evident when it involves the tragic circumstances of one of its reporters. Ms. Watkowski: think e-mail and phone calls. Real easy. Tremendous way to get out your side of the story. Does wonders for all of us trying real hard to get both sides. Imagine that. Tom Raponi, take note and copy and paste to your ND, the enlightened one.




*Duck Dynasty brouhaha--yours truly: In trying to parody the DD "star" and his thoughts about life, love, religion on KSCO, I attempted, God forbid, a spontaneous shot at satire, remember that? For the most part, it worked. It was funny, at least to some of you and most importantly, the guy that writes the checks and owns the place thought it was really funny and loved it. He's got impeccable taste.


In case you missed it, here's the hour for you to listen.




*Thoughts and prayers to Heather Ishimaru for a speedy recovery.




Check back later for updates.




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1400% Radiation Reading off SF Beach and Local Media Ignores; Alex Jones Shocking InfoWars Expose; Govt. Says No Fukushima Link

 An unusually mega-high amount of radiation readings--1400%! of normal-- turned up on a SF beach the other day and not one media outlet here bothered to mention it, let alone cover it. Except KRON.

From Alex Jones Infowars:

Following reports of abnormally high radiation readings on a beach in San Francisco, experts have discovered radiation hot spots measuring 1,400 per cent above normal background levels, although they are keen to stress there is no link to Fukushima.

Outrageous.

Forget for a moment whether or not these findings have validity or not and whether there's a Fukushima connection, although you'd be hard pressed to feel otherwise. Officials say there's nothing to it.

The fact that Bay Area media outlets have chosen to ignore this boggles the mind. We're talking about something profoundly disturbing. We're talking about the idea of a potentially very dangerous development involving public safety and potential dire medical direct evidence yet our local media is mired in their usual minutiae.

Where's the outrage? Where's our so-called Investigative Team Supreme over at NBC Bay Area or KTVU's "2 Investigates?" C'mon guys, you want real investigative reporting, this is it. This involves a region with 7 million people! The fact that we haven't seen any reporting is absurd and troubling not to mention laughable if it weren't so serious.

We're not going to ignore this and we intend to follow up in a future media endeavor --stay tuned.

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*Listen to me next Tuesday, (Jan. 14)-- from Noon-2 PM, (following Rush Limbaugh) on KSCO Radio

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*Alex Jones

*Infowars

Dogs and Cats; Tattoos Too on Lieberman Live Today From 2-4 PM on KSCO

 I'll be on today, from, 2-4 PM on KSCO, (as we fine tune the technical gadgets for future M-F show,) to discuss the fall of civilization, in large part due to tattoos and dogs and cats.

You can listen LIVE or later on, the podcast by clicking here and clicking on the streaming audio link.



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KSCO, 'Lieberman Live'--The Latest; Hemming and Hawing, (Again) at KGO Radio Over Cumulus Cost-Cutting; Jennifer Jones-Lee Status

 Wednesday Wire...

I'm delighted a number of you are wondering what the hell has happened --the truth is nothing has happened. Wait, some things have transpired.

Change is a big deal. Especially when it involves a radical change that involves me and a different brand of radio talk at a station that has its own identity albeit one whose owner seeks a different path.

After much talk with the owner, MZ, ( Michael Zwerling), he wanted me to do a Monday-Friday show from 2-4 PM. It would be radically different from the current KSCO formula which looks, according to Zwerling, to want to broaden its base, maybe shake it up a bit.

Enter me.

Before I posted the switch from KOMY to KSCO, I was given the OK from the operator. We had decided that the week of Oct. 7 was a perfect launch date but we didn't anticipate the technical issues, (i.e, --setting up the electronic infrastructure; making sure the signal and sound would be A-OK; oh, and we had some last-minute creative issues to go over).

Here's the skinny: I'm leveling with you. We want to get this right. I apologize in letting the cat out of the hat early but as I said, we didn't anticipate the high-speed wiring issues. I could go down to Santa Cruz and do the show in the studio but that's too much a personal load, (for now). And yes, some of the mangers down at the station have expressed reservations about my content. Fine. They've been there awhile and have a right to voice their concerns. Perfectly understandable.

Me? I'm ready to do the show. MZ knows that and so do the other players. We want to get this right and we need to resolve the outstanding issues which are the reason the show has not surfaced, yet.


And no, nobody has told me what I can and cannot say. And no, I haven't been held back because I talked about a few taboo subjects. Like I said, we're in a holding pattern. Some of it is my fault but there exists a lot of blame on the other side too, but we continue to talk. And we will hopefully come to a satisfying conclusion. I'm just as frustrated as you are. But I'm confident things will eventually be worked out.

That's the story, for now. Should you have any questions or comments, you can e-mail MZ himself at: mz@ksco.com

*KGO Hemming and Hawing--

This is a steady amount of anxiety over at KGO. Seems Cumulus is doing a steady amount of cost-cutting with its radio stations --this has probably accelerated the move. What's the move? The company has been instituting a 50% pay cut with some of its more high-paid talent. Included in the maneuver is significant cuts at news divisions too, including the local cluster.

A source told me the thinking was this: "We're doing it in other markets--why not do it in SF."

*Last I checked, through a source, morning anchor, Jennifer Jones-Lee had a medical issue. She has been out a number of weeks and was due back on Monday. On Wednesday, co-anchor Jon Bristow simply said Jones-Lee "is away."

If Jones-Lee status is medical related, I will defer. It's a personal affair and I respect that...if, as some have whispered it may be related to the Cumulus financial matter, I'll report that back to you.

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Me and KSCO 2-4 PM M-F

 You and me alike.

Developing...

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Lieberman Live Switches To New Station/Primetime Oct 1-7; KSCO 2-4 PM Monday-Friday



Rich Lieberman with MLB MVP Vida Blue

RICH LIEBERMAN LIVE MOVES TO NEW STATION, (KSCO); PRIMETIME --OCTOBER!!

 

We're moving on up.

 

We're going to KSCO, Monday-Friday, 2-4 PM beginning the week of Oct 7, (or sooner); Immerse yourself with original, unique, entertaining and riveting, thought-provoking and enlightened and LIVE radio content like you've NEVER heard before.

 

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Statement from Michael Zwerling of KSCO Radio About a Certain Media Blogger And The Future

 This may or may not be BIG news...(Either way, the blog will remain).

Michael Zwerling is the owner of KSCO Radio and sent this notice out.

Be sure to tune in his "Saturday Special" from 10 AM-Noon Saturday, (duh!) to hear the skinny.

Here's Zwerling's Statement:

On the occasion of the 66th anniversary of KSCO's birth, KSCO will present a frank discussion of a major programming change we have in store for our listeners.

We have engaged the services of a high-priced consultant who's knowledge, regard, and SUCCESS in the radio industry is UNPARALLELLED!

This man KNOWS what audiences want and what makes great stations great-- and he has written a prescription for a MASSIVE OVERHAUL of your favorite radio station.

Phase one of the massive overhaul, the installation of a bright new future radio superstar Rich Lieberman as a five day a week anchor talent on KSCO, is at hand, and should take place shortly.

We realize that this will be upsetting to some of our loyal listeners, however, the high-priced consultant has spoken and far be it from us to question his judgement.  Besides, why waste all the money by NOT taking his EXCELLENT advice?

Who will Rich Lieberman replace?  Rosie and Rick? Rush?  Ethan?  What's Left?  Charley and Dave?  Find out on the next KSCO Special this Saturday 10 AM to 12 Noon, right here on sometimes we have to go through childbirth-grade pain to get to where we want to be and put smiles on more faces radio AM 1080 KSCO.

 

Listen to the KSCO promo : http://dev.ksco.got.net/podcasts/122consultant.mp3

Michael L. Zwerling
Owner, KSCO NewsTalk AM 1080
Monterey-Salinas-Santa Cruz-San Jose

122consultant.mp3

Are You All Ready For Some Major News? 'They Said It Would Never Happen'--Really Now? Big Vinny Didn't Get The Memo

 

  They said it couldn't happen. They doubted my veracity. They underestimated my loyal readers, my posse, my regulars; Michael Zwerling--the broadcasting raconteur who put up with all my neurosis and TOOK a Chance-- my time has come to GO where no one has gone, taking risks, entertaining, enlightening and giving YOU ALL, even my enemies, a forum that will ROCK this region and beyond.

 

Are YOU ALL ready?

 

*Developing...

 

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Former Legendary KGO Talker, Jim Eason, To Guest On My KSCO Radio Show Wednesday; Who Was Your Favorite Old KGO Host?

   Many of you still long for the old KGO. The legacy radio station that defined the true art of "News-Talk". The SF broadcast iconic AM biggie that garnered record revenue and had 32 years of perennial #1 status, (1976-2008) in the Bay Area radio ratings.

One of the old KGO all-stars, Jim Eason, will be a guest and do his first official radio interview this Wednesday on my KSCO/KOMY Radio Show, from 2-3 PM. I'm guessing in advance Eason, who never had a loss for words and always spoke his mind, no matter what, will have a lot to say. A. LOT.

I hope you all listen but if you can't, a podcast will be up on my page to listen to the interview on demand.

*Reminds me: Who was your favorite KGO host? I liked Eason. I didn't like much of his politics but I liked his show. Helluva interviewer. So was Owen Spann and Art Finley. The fearsome foursome: In the morning, Spann; afternoon, Eason. The Old Ronn Owens and Finley.

Ray Taliaferro was a hoot. Al "Jazzbeaux" Collins was a one of a kind. Name your favorite host/hostess.

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On KSCO Today, My Live Interview With Alex Jones

THE ALEX JONES INTERVIEW


Today, 2-3 PM Live, on KSCO. And follow up from 3-4 PM.

Alex Jones, part of "Lieberman Live", 1-4 PM. The interview --podcast available after the show.

Unrehearsed, unleashed, raw, original and LIVE.

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KTVU's Somerville Joins Me Live on KSCO/KOMY Radio To Talk About SFO Jetliner Crash Media Coverage; Updated: Sal Castenada and NBC BA's Raj Mathai Also on Program

One of the very best anchors in town...KTVU's lead anchor, Frank Somerville, who began working in studio moments after the Asiana 777 jetliner crash-landed at SFO and who did some stellar anchoring for eight straight hours, will be my guest on radio, today, from 1-1: 30 PM.

Here's the link to listening live or later, (a podcast will be up a few hours after the show).

UPDATE: Both Sal Castenada and NBC Bay Area's Raj Mathai will also appear on the program; Castenada, 1: 30-2PM and Mathai, from 2-2: 30 PM.

We will discuss the media coverage of the story and take your questions and comments.

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The Enigma that is Alex Jones; KSFO is for Sale; Morning Show Hijinks; Saturday Media Notes

Alex Jones is big and bad; the thinking man's Glenn Beck. Whether or not you think Jones is a goof, one thing's for sure: he has an immense following, real guru status and that catches my eye which is cause enough for an appearance on my KSCO radio show. Tentatively, Jones is scheduled to appear this Wednesday on the Lieberman Live Extravaganza from 2-3 PM for an interview you won't want to miss. It'll be fair, honest and explosive. The interview you'd never hear on conventional radio.

**KSFO erased some hours from its Morning Show with Brian Sussman and Melanie Morgan. We highlighted here the brouhaha with Morgan supposedly leaving the show in disgust over treatment from the SussMAN and traffic gal with the chalkboard voice. Truth is, the bigger story is that, according to my insider, KSFO is up for sale and Cumulus is trying hard to dump it.

As for the Morning Show, it's never registered a blip on my radar screen since the late Lee Rodgers and Officer Vic, (Tom Benner), left the show. The problem mostly centers around misplacement. Sussman is simply out of place. Katie Green is too awful to even bother to contemplate. Morgan is talented enough to have her own show, (or a better co-host to play off of); Sussman's mix of ultra-right wing politics and bizarre morning-zooish persona has never registered with local listeners outside the mad scientist crowd.

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Old-Fashioned Radio in the SF Bay Area; MZ and a Passion for the Future; Oh, and Respect for the Listeners

Remember the old KFRC?

The 'Big 610?"

Dr. Don, Bobby Ocean, Bill Lee, Marvelous Mark, Don St. John, Bam!

I loved Dr. Don, (San -RAQUEL!")

Let's retreat from 1976 and concentrate on Today, shall we?

Those of you that miss talk-radio in the Bay Area; those of you that have an insatiable love of genuine conversation with host and caller; those that miss the idea of an audio-broadcast bar to commiserate, to celebrate, to vent and to rage, I do believe all of you have hope. Listen to me.

There's this maverick businessman out there. You'll have to excuse me because I'm biased here. He's a close friend. His name is Michael Zwerling. "MZ", as he's known to his friends, is a broadcast impresario. Among other businesses he oversees, he has a love for the radio business when radio meant something, particularly local, independent, original radio that has a pulse and that listens, that covets, that respects its core audience: its Listeners.

Recently, I asked MZ about the idea of acquiring a San Francisco radio frequency. He told me that he has a grand vision. Keep in mind that MZ already owns KSCO and KOMY Radio in the Santa Cruz-Monterrey Bay Area. He also has several vested business interests in SF too. So, what about radio in SF? I asked him point blank if he had the resources to nail down a Bay Area frequency.

MZ told me that if he wanted something he could apply himself to "do anything." I believe him. In fact, I'd go as far to say that I think MZ has a plan in his head that transcends a mere new, exciting radio station in the SF Bay Area--I can't speculate specifics yet because, A. I don't want to jinx, and B. I don't know the full-scale business model of radio but I also know he's on to something and has a passion for the craft.

Let me know what you feel. Tell me, all of you, including the ex-KGO legion, how you feel about vintage radio; the radio you looked forward to and that you could trust and respect and have adulation for your favorite host and hostess? Give me your thoughts. More importantly, tell me how you'd love to have YOUR radio station back.

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*Be sure to listen to me today on my radio show on KSCO/KOMY from 1-4 PM PT--we'll discuss all of this and I invite you to call in and/or listen. The phone number is 831-477-1340.

Broadcast Maverick, Michael Zwerling, Has Sights set on Bay Area Radio Frequency; Talk Radio Format on his Radar

In the 17.5 months since quality live and local TalkRadio all but died in the Bay Area NOTHING has been done to revive it.  On the contrary, it has gotten even worse: example: dropping of Len Tillem (John Rothmann?) and other local voices by Clear Channel's KKSF AM 910.

Killing quality local programming seems to be the trend at Clear Channel -- recently veteran broadcaster Mark Carbonaro's very popular 6A to 9A morning drive program was dropped by KION AM 1460 Salinas-Monterey-Santa Cruz and replaced by Armstrong & Getty from Clear Channel's Sacramento outlet, also carried on KKSF AM 910.

Over the weekend the San Jose Mercury News published an interesting story about Family Radio, Inc. the Oakland-based, donation-supported religious broadcaster that owns radio stations, translators, and shortwave outlets throughout the country, including locally, KEAR AM 610, the old KFRC (Dr. Don Rose, etc.)

It seems that donations to that radio ministry are down significantly as a result of a sluggish economy AND fallout from repeated predictions of impending Rapture (end of the world) dates which failed to materialize.

As I read this Mercury News story (see it at http://www.mercurynews.com/breaking-news/ci_23224368/end-world-oaklands-family-radio ) I could not stop thinking about how GREAT it would be if somehow, some way, some TIME soon, this channel could be tapped to reinstate ( perhaps more appropriately, "resurrect" in this case :-) quality LIVE AND LOCAL talk radio in the Bay Area.

Then I thought about Michael Zwerling, "MZ", the major sponsor of this blog, and the owner of KSCO AM 1080 and KOMY AM 1340, the Monterey Bay stations that originate the Lieberman Live daily three hour talk show.

Last month I wrote a story about MZ ( http://richliebermanreport.blogspot.com/2013/04/how-i-got-current-kscokomy-radio-gig.html ) planning to bring independent (non-corporate) talk radio back to the Bay Area.  But that story wasn't up for fifteen minutes before the Boston Bombing mega-story hit, so a story that is particularly meaningful to me and many other talk radio enthusiasts -- pretty much got buried...

I have encouraged MZ to follow his dream of establishing his brand of talk radio in 415 -- as well as in 510, 925, 707, 650, and 408!

He says any frequency will do, AM or FM, so long as it has a strong signal into San Francisco, Oakland, Berkeley, Marin, and the peninsula.  Concord, Walnut Creek, and Martinez would be a plus.  

He will buy from, lease from, or partner with an operator who wants their channel to perform better.

MZ is a pretty clever and creative guy.  Herewith I re-offer the audio red meat I put forth in the April 15 post:  Attention Bay Area radio broadcast operators who are tired of swimming upstream in a business that is going south fast:  Make a deal with MZ: he GETS IT -- and knows how to turn negatives into positives--AND put smiles on many faces.  



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