Showing posts with label Radio Ink. Show all posts
Showing posts with label Radio Ink. Show all posts

Thursday, May 30, 2013

Old-Fashioned Radio in the SF Bay Area; MZ and a Passion for the Future; Oh, and Respect for the Listeners


Remember the old KFRC?

The 'Big 610?"

Dr. Don, Bobby Ocean, Bill Lee, Marvelous Mark, Don St. John, Bam!

I loved Dr. Don, (San -RAQUEL!")

Let's retreat from 1976 and concentrate on Today, shall we?

Those of you that miss talk-radio in the Bay Area; those of you that have an insatiable love of genuine conversation with host and caller; those that miss the idea of an audio-broadcast bar to commiserate, to celebrate, to vent and to rage, I do believe all of you have hope. Listen to me.

There's this maverick businessman out there. You'll have to excuse me because I'm biased here. He's a close friend. His name is Michael Zwerling. "MZ", as he's known to his friends, is a broadcast impresario. Among other businesses he oversees, he has a love for the radio business when radio meant something, particularly local, independent, original radio that has a pulse and that listens, that covets, that respects its core audience: its Listeners.

Recently, I asked MZ about the idea of acquiring a San Francisco radio frequency. He told me that he has a grand vision. Keep in mind that MZ already owns KSCO and KOMY Radio in the Santa Cruz-Monterrey Bay Area. He also has several vested business interests in SF too. So, what about radio in SF? I asked him point blank if he had the resources to nail down a Bay Area frequency.

MZ told me that if he wanted something he could apply himself to "do anything." I believe him. In fact, I'd go as far to say that I think MZ has a plan in his head that transcends a mere new, exciting radio station in the SF Bay Area--I can't speculate specifics yet because, A. I don't want to jinx, and B. I don't know the full-scale business model of radio but I also know he's on to something and has a passion for the craft.

Let me know what you feel. Tell me, all of you, including the ex-KGO legion, how you feel about vintage radio; the radio you looked forward to and that you could trust and respect and have adulation for your favorite host and hostess? Give me your thoughts. More importantly, tell me how you'd love to have YOUR radio station back.

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*Be sure to listen to me today on my radio show on KSCO/KOMY from 1-4 PM PT--we'll discuss all of this and I invite you to call in and/or listen. The phone number is 831-477-1340.