First things first though; I called Tillem and asked about his future plans and it's real simple at this point. He refuses to even think about anything until the big suits at 55 Hawthorne contact him.
"There's no point in my speculating what I'd do about being back on KGO at this point. All I've heard is rumors so far."
Let's be blunt here. KGO, if it's serious about its new re-branding back to a talk/news-talk/personality-driven hybrid should go all out and get Tillem back on the airwaves--but at this point, KGO needs Tillem more than Tillem needs KGO. Tillem is perfectly happy at his law offices up in Sonoma devoid of the broadcast biz. Then again, and this is just a hunch from me, he's itching to be back on Bay Area airwaves.
Jack Swanson, the former KGO Opps Mgr and now an industry consultant once said about Tillem:
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Let's be blunt here. KGO, if it's serious about its new re-branding back to a talk/news-talk/personality-driven hybrid should go all out and get Tillem back on the airwaves--but at this point, KGO needs Tillem more than Tillem needs KGO. Tillem is perfectly happy at his law offices up in Sonoma devoid of the broadcast biz. Then again, and this is just a hunch from me, he's itching to be back on Bay Area airwaves.
Jack Swanson, the former KGO Opps Mgr and now an industry consultant once said about Tillem:
"Sure someone can send me one good tape or audition--what I need is someone who can be fresh, alive and most importantly, larger than life 1 to 3 hours a day every weekday, week after week, for years...now THAT's hard."
No question Tillem would make for an immediate buzz hire for Cumulus not to mention his presence would produce instant traction and notice. Tillem had the highest ratings on KGO when he was doing his wildly popular talk show. Moreover when he appeared as a guest on other host's programs, their ratings went through the roof. No surprise.
As I said, Tillem is the rare bird who transcends all demos and figures. He's popular across all fronts; young and old, Black, White, Yellow and Brown, Tillem's loyah show is a potpourri of advertising nirvana, a virtual can't miss with a zest for the funny and legal stories bonanza.
I've often told Tillem that his legal show --in a tight, two-hour format would be even more popular on the syndicated level--a legal version of Dr. Dean's show only more comedic and unpredictable given Tillem's "why you callin' a loyah?" routine.
But let's stick to the present. Tillem awaits the call from the KGO management team. They are aware, at least most of them, of the Sonoma legal ace. They can begin a successful transformation of their reimaging by calling Lenny.
I think they know the number.
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