Monday, July 13, 2015
Sylvia Chase KRON Experiment Was One Of Bay Area TV's Biggest Blunders
Sylvia Chase had name--BIG name. Like ABC, "20/20" name and big network gusto--and KRON, the old KRON, had plenty of desire and money to shove someone's way to make a splash --too bad it didn't work.
Chase was paid a handsome pile of dough, (close to a million bucks) to become part of the KRON family.
She debuted alongside co-anchor, Jim Paymar after the Super Bowl, 1986. Everything soon went downhill after that. Chase never moved the needle for KRON. In fact, her presence created quite a bit of jealousy and friction among station staffers-- I wonder why. In any event it was one of the biggest blunders in local TV history. And an expensive one at that.
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