Dana King would "strongly" consider coming back to KPIX as a primary anchor "if the situation was right", according to sources close to King.
This comes as rumors about a King reunion was reported by 415 Media last week.
Hard to believe it's been nearly three years since the veteran anchor left PIX --the reason, officially, was that she wanted to leave the TV News business and teach school and pursue her passion: the art of sculpture.
The unofficial reason was that King was tired and wanted to leave under her own terms and that she and news boss, Dan Rosenheim, didn't exactly see eye to eye. That's not such an unusual occurrence in the world of big-market TV News.
Since leaving King even pursued politics vying for a seat on the Oakland City Council. She lost. She is currently living in Oakland and maintains a low-key presence but, according to one source, still has a thirst for Television Journalism.
Both sources cautioned that a return "would have to be 'where the stars align" --"Look, she misses the drive, the excitement--it's still in her blood, but whether or not they, (KPIX) have interest is another story."
I believe King wants to return. I think it would be a win-win situation for both her and KPIX which can use a shot in the arm given their recent ratings and horrid May Sweeps. King coming back, to be paired with, say, Ken Bastida, at 6 and 11 PM, would be a monumental jolt for the CBS O and O.
And while the idea is almost unthinkable and probably untenable; perhaps a PIX-infused trial balloon, the fact that King has said though sources that she'd be interested is news in and of itself. Yes, that's right, the sources I spoke to close to King are solid. One.Hundred.Percent.Solid.
KPIX is at a crossroads--they're going nowhere fast. The Veronica De La Cruz experiment has soured and is a dud. PIX won't say it--I will. The Bay Area is a tough market to crack. VDLC hasn't exactly warmed to the audience--or lack thereof.
King coming back would make for a stunning, compelling and uber-bold move by GM, Bruno Cohen, and ND, Dan Rosenheim.
Get a back room at Tadich and get the ball moving, boys, you just got a big Golden Gate opening.
*415 Media Exclu
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