My Reaction To Frank Somerville/KRON Interview: Meh Personified. Frank Isn't So Frank and Pam Moore Fails To Deliver; A Troubled Ron Burgundy

THE SOMERVILLE INTERVIEW and MY REACTION

About what I expected. A typical Frank performance, with obligatory cry and personal histrionics, all part of the Somerville playbook.

Frank didn't disappoint on that end.

Pam Moore wasn't all that effective on her end; the interview was more like a commercial for Frank and a highlight reel for KRON. Nothing much was learned other than Frank's want to anchor again and how much a savior he is today, only he really isn't.

If he's lucky, he may end up getting a call from a small independent station in Tulsa. If he's lucky and even that's a longshot. He'll never anchor again in the Bay Area, that much is certain.

Most of the interview is not so much revealing. In fact, there's quite a bit of useless minutiae. Fluff really.

We see a shot of Frank and Pam strolling past the KTVU building in Oakland. There's nothing to report here--in fact, Somerville doesn't even mention the call letters; neither does Moore. Again, useless.

Pam and camera crew film Somerville working out in Oakland at Frank's gym. It's beneficial for Frank but we don't learn a thing other than the usual, superficial external TV shots that make Frank look good but doesn't get more focused on his mindset, maybe that was intentional.

Moore asks him about his drinking problem and we get classic Frank; he says he doesn't think he'll drink again. It's an artificial look and forced, contrived answer from a guy clearly playing/performing for the camera. There's no hint of remorse nor a smidgen of contrite from Frank over his actions. When Pam tells him he could have killed someone, (the DUI in Oakland where Frank rammed his car into another car) he gives a generic explanation and there's no follow-up by Moore.

It's a TV commercial for Frank and something he can use for his resume. A broad pitch by Somerville to stations for his services. That's it and it's not very good TV, more just a re-hashing of what we all already know and nothing new to digest.

Somerville got what he wanted and KRON got a momentary bump that will last about a day and then the story will die, as it probably should.

Frank's critics will still pretty much despise him and refer to him as nothing more than a poor man's, troubled Ron Burgundy and his amen corner will hold him slightly less than Jesus Christ.

All in all, a certified waste of time.