Andria Borba Still MIA at KPIX; 855 Battery Chaos; November Sweeps; Circle7 Meh in The Morning; "Building a Better Nothing"; KRON Wants New Equipment; Nada From Nexstar; More Disney BS; Ashley Mum; Cibrowski/Sze Too; Election Night '22 Factoid; Monday Pulse

MONDAY PULSE

Maybe it's in the handbook at KPIX: be a notable on-air talent; have a crisis; don't tell anyone; disappear. Her own friends and fellow staff at 855 Battery have no idea why Andria Borba, PIX star reporter, has been MIA since almost a month. My own contacts at PIX say Borba is on some "personal leave"--another prominent contact said it was a medical issue.

PIX suits, as their natural MO don't say a thing --even to their own personnel who don't have a clue!

Borba's mystery status comes at the beginning of November Sweeps, as they say, good timing.

*PIX could do a feature for Sweeps: place a camera in its newsroom and say,,"see us?" All you need.

MORE PIX: more and more, CBS has acknowledged that Ryan Yamamoto is a complete nothing and waste, someting I've said since he's arrived. Yamamoto has NO PRESENCE, no news chops and he's been shifted all over the place. Yamamoto has about as much buzz as a SF public toilet stall.

*Circle7 AM Lightweights: The chaos that is ABC7's morning sophomoric nothing show is obvious: nobody watches, nobody cares, the entire proceeding is an utter WASTE of time and energy. The fact Mike Nicco left and took his family to that oasis, (wink), Kansas City should tell you the obvious, or I will: with clown Reggie Aqui and his enablers, Disney and fellow Circle7 bufoons parading, Nicco split. Sure, they told him he was not wanted but Nikko chose to vacate the abyss. As long as Aqui is allowed to stay, then MORE PEOPLE will SPLIT KGO-YV (ABC7).

*The DISNEY BS: there's nothing wrong with the idea of multi-race, multi-gender, multi-sexual orientation hiring protocol only Disney takes it to the extreme: ask its SF personnel at 900 Front. The entire operation is a newsroom that is not qualified-job centric but an office that checks all the boxes, racially, gender, orientation and the like. Talent? News edge? Never mind that.

*Dear Dan Ashley, you're the leader, unofficially in the ABC7 newsroom, right? Your ardent support and defense of the BS, "Building a Better Bay Area" is SHAMEFUL. Yeah, you don't haver to bite the hand that feeds you, but you could quietly tell the rank and file that BS campaigns that tarnish otherwise good news operations should NEVER be tolerated.

*Adding insult to injury: No, Ashley still hasn't signed an extension. Still working on his old deal but clearly content to stay at KGO.

*The other day, Kristen Sze went to visit with the GM, Tom Cibowski--in his office--talk about the blind leading the blind.

*Sze, one of the greatest petition organizers in the world. News anchor? Please.

*Cibrowski got a new coffee mug to show his eager staff thereby building a better news staff.

*THE IDEA that Nicco was thought of as a "good guy" (which he probably was) tells you all you need to know about what constitutes quality people at Circle7. The entire newsroom is a wasteland of neanderthals and sweet nothings., That's a Disney speciality. There is NO edge, no lightning rod, just a benign landscape with robots and PC addicts that spew out alleged news and corporate BS campaigns.

*HEY Cibrowski: I'll say it again: you're a complete ZERO. Your own staff there knows it 100%. ABC and the Mouse company will know in time.

*KRON has been in contact with Nexstar for MORE MONEY to hire more reporters and rebuild old equipment --something that you would think corporate would OK but Nexstar apparently only allows new weather boards and college-aged weekend anchors from Lodi.

*I would tell you to watch Election Night coverage locally but I'd be more of a damn fool than I already am --there's nothing to offer and therefore, I'll stick to channel-shuffling between CNN and MSNBC.

*MY ELECTION NIGHT analysis: Dems lose, GOP wins, democracy gone. Simple enough.