Flash: SF Cumulus Market Manager Is Gone; Steve Sklenar Shown The Door; 'Resignation' Not Really More Termination

SKLENAR OUT as Cumulus SF Market Manager!


Steve Sklenar, the Cumulus MM for San Francisco and responsible for all its stations, including troubled and ratings-challenged KGO was let go on Tuesday, according to a reliable broadcast source and was confirmed late into the evening.


The official wording was Sklenar "resigned"--in fact, he was shown the door over a variety of issues not the least of which involved KGO's deep retreat into ratings hell, the continued dysfunction of KSFO and the complete "cluster-uck" known as KFOG, barely relevant and almost in as deep a funk as once-legacy status KGO.


KGO is eventually going back to a hybrid news and talk, live and local re-branding --broken on 415 Media and when I confronted Sklenar about commenting on that development, he simply offered a "no comment." Twice. Never denied, but the mere fact he spoke on the record to me was not appreciated the very least by the Cumulus high tops in Atlanta.


There's no word on a replacement for Sklenar.




We will add further info as the situation is still fluid and developing...


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Breaking: Cumulus SF Market Manager Tells Ad Buyer 'We Screwed Up'; Says KGO Radio Going Back To Talk Format; Sklenar Doesn't Deny Report

 Cumulus SF Market Manager tells advertiser rep "we screwed up--we're going back to 'talk!"


BREAKING!

Steve Sklenar, the bigwig SF Cumulus Market manager told an ad rep on Thursday that KGO Radio, which is mired near the bottom of the ratings, that the station would be returning to the talk format.


"We fucked up", offered Sklenar to the rep. In what capacity KGO might return to its successful format is unclear. KGO fired all its major on-air talk hosts in December, 2011, a move that startled almost all broadcast observers in the business.


Since that drastic move, its fortunes have gone through a free fall. Its advertising dollars have all but vanished and recently registered a meager 2.0 in the April book.


The remark by Sklenar to the rep was told to me by two reliable broadcast sources with direct knowledge to the conversation.


I called Sklenar and asked for a response: "No comment." I asked again: "no comment." Sounds like a non-denial, denial.


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