SKLENAR OUT as Cumulus SF Market Manager!
Steve Sklenar, the Cumulus MM for San Francisco and responsible for all its stations, including troubled and ratings-challenged KGO was let go on Tuesday, according to a reliable broadcast source and was confirmed late into the evening.
The official wording was Sklenar "resigned"--in fact, he was shown the door over a variety of issues not the least of which involved KGO's deep retreat into ratings hell, the continued dysfunction of KSFO and the complete "cluster-uck" known as KFOG, barely relevant and almost in as deep a funk as once-legacy status KGO.
KGO is eventually going back to a hybrid news and talk, live and local re-branding --broken on 415 Media and when I confronted Sklenar about commenting on that development, he simply offered a "no comment." Twice. Never denied, but the mere fact he spoke on the record to me was not appreciated the very least by the Cumulus high tops in Atlanta.
There's no word on a replacement for Sklenar.
We will add further info as the situation is still fluid and developing...
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