KTVU has begun to quietly rebrand itself with new Fox-infused graphics and look on its newscasts. The graphics have more "FOX" Id and a middle-screen, blue streak with the headline. It's not that dramatic a new look other than Fox2's new emphasis and less KTVU--"Channel 2."I actually like it and think it's a cleaner appearance. If you like it you're in luck because you're going to be seeing more of it. If not, you might not be a happy camper.
Again, it's not something that would make me not want to watch Channel 2--the real early bona fide difference is actually on the screen where anchors are more noticeably in a chit-chat mode. That's the most significant new entity since Fox took control of KTVU in mid-October.
