Monday, June 6, 2022

Bret Burkhart Escaped Incompetent KGO To Land Gig at Suddenly Incompetent KCBS (Wow)

Bret Burkhart was working months and months to get a gig at KCBS --misery loves company--and is now on board.

The now, ex-KGO tonsil, will be anchoring on the alleged, all-news 740 AM (and 106.9 FM) all-news radio outlet.

KCBS long ago lost its heritage status having been infected with new reporters and whack-a-mole, fill-in anchors, tech glitches galore, uneven programming, lousy and incompetent news managers, and just enough plain awfulness to fill the bay.

Burkhart, I guess, is no better or worse than the current dreck.

A meh hiring if there ever was one but oh well, that's current radio, enjoy.

Wow.

23 comments:

  1. Makes for a good match. Very few people have more on-air news experience than BB, and that's exactly what KCBS needs. As far as BB now competing with KGO, I don't consider the two stations in direct competition. It's true that listeners may temporarily change stations from KGO to KCBS, but that's b/c KGO's news-talk content isn't meeting their expectations, not b/c the listeners prefer KCBS's all-news format.

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  2. Not a Bret hater, so it may work out for him.

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  3. Bret has spent decades covering real news for major radio stations. He's a perfect fit for KCBS, the only radio station that still has a real newsroom.

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    1. I’m sorry, I was busy taking a Copeland, what was that?

      Jim in Penngrove

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  4. Someone with that much experience should be able to read sponsorships and pronounce names. He was full of flubs every morning and never quick on his feet. Stick to reporting.

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    1. hmmm... when Bret was in dangerous places covering stories like killer urban fires, he was pretty "quick on his feet". Where were you?

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    2. I said stick to reporting, for which he was well compensated. Clearly, I was referring to his anchoring flubs. Are you familiar with context?

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    3. I wrote the book on context

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    4. Can't wait to read your book on reading comprehension.

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  5. Golly gee, Ned Flanders abandoned ship! #wow

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    1. Okily Dokily! 300 channels, all locked out!!

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  6. Can he replace the no-talented Lisa Chan on Sunday mornings?

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    1. If he wasn’t taking KGO’s renegotiated salary, he’s not settling for weekend money. KGO’s budget will recover a bit. win-win!

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  7. Mark Thompson doesn’t seem all that torn up by his departure. He must enjoy not being interrupted by endless tangents and dopey questions.

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  8. So, a major media company is hiring an old white man to a prominent position? What is going on here? Did a hiring manager have a brain fart, or could this be *gulp* the start of something new, i.e. disregarding the race and gender of the new hire? Someone find me a fainting couch...

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  9. Bret will do excellent on KCBS. KGO was his home for many years, he was there from the best years to the worst time (now).

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  10. Clueless news reader joins all news station. Wow! I guess KCBS program director never listened to KGO morning shows.

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    1. I guess he didn't appreciate KGO asking him to write his own news.

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  11. Can he run a board?

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  12. What hours is Bret going to be on the air? Or is he going to join the musical chairs like the rest of the crew.

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  13. Now instead of watching and quoting news from KGO 7 / ABC world news, Bret will switch to KPIX 5 and CBS evening news. Maybe Nikki can join Bret at KCBS - read news and talk about their weekend and kids.

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