Thursday, January 23, 2020

415 Media Extra: Dana King's Re-Entry into KPIX Anchor Chair was So Close; When Ego Gets in Way of Common Sense

Image result for Ken Bastida KPIX
Dana King

A FEW YEARS BACK, I acted as an advocate. It wasn't done out of ego more so because I dearly missed a good anchor's presence on the local TV News domain. She wasn't one to lose sleep over but dammit, she was a hard worker and a terrific anchor: Dana King on KPIX.

At the time, I wrote it would be great if Dana came back to PIX. She would create instant ratings buzz and it would be a nice resurrection of a career I thought ended much too soon.

And she was interested too.

Dana won numerous industry awards and was recognized by viewers and colleagues alike as a talented, passionate journalist. She was not only good on the desk but in the field as well as she traveled the world reporting on AIDS research and international relations. It was both refreshing and a bona-fide treasure to watch a local icon show her prowess. A win for KPIX and viewers who loved her work.

Dana King is not only passionate about TV News journalism but artistry too. She loves sculpture She loves its tranquility and form. I sought the idea she could come back and do both. It made too much sense.

Sometimes, ego and obfuscation supersedes common sense. It was present then and now: King would be terrific back in the PIX anchor desk. Her credentials are priceless. She would have come back en fuego but Channel 5 didn't seize the moment. King too was adamant about being able to work ardently on something she loved--her sculpting. And yes, the TV News business changed and continues to change but for a person with the talent of Dana King, there's always room.

All that was needed was some creative burst and common sense from management and King herself. It would have required very little heavy lifting. In fact, it was there for the taking and asking. I know first hand but ego and simple judgement got in the way.

Too bad.Image result for dana king sculpture


  1. Whatever pea brain at PX decided not to follow up on Dana should be given a pink slip and shown the door. I always thought she was the top newscaster with great screen presence and a wicked sense of humor. Too bad they blew it.

  2. Rich - "create a ratings buzz"? Um - hardly. She didn't create a "buzz" when she left. What you dont seem to understand is that it is NOT 1988 anymore and people do NOT get their news from the local channels at 4, 5 and 6.

  3. Sorry but Dana's day has come and gone.