IS THIS A JOKE OR WHAT?
KPIX honchoes --some of them, at least--are apparently meeting over the concept of a Ken Bastida --Julie Watts anchor duo experiment.
This is their idea of PIX having an identity, a face of the station? Please.
We've talked about this for a long time here.
Only problem is that if this is under serious consideration KPIX has more problems that I thought. Bastida has been a PIX mainstay for over two decades but is not held with high esteem at 855 Battery. "He's a lightweight," many pixies complain --I have a more favorable opinion of Bastida; he's a good anchor but he's not the face of the station.
Watts, who's been doing a lot of weather anchoring lately, comes off stiff and formulaic. There's nothing fancy about her and her news anchoring is quite blasé and mediocre at best. Furthermore, she's supposedly a pain in the ass and treats some staffers like a piece of shit. That's hardly someone to build your foundation around but who knows what's going on at PIX.
They have a lousy morning show; their evening numbers are poor; they have so many anchor pairings they might as well have an anchor whack-a-mole in the building.