Part of the problem at KPIX is that there's no clear identity --viewers have no idea who is who, better yet the face of the station.
Just who is the face of the station? Nobody seems to know.
Is it Ken Bastida? Veronica De La Cruz? Elizabeth Cook? Allen Martin?
You think KGO-TV? It's Ashley and Daetz. KTVU? Somerville and Haener. KNTV? Mathai and Aguirre. In other words, they all pretty much have anchor identity.
PIX has NO identity.
Ask Ann Notarangelo (quietly).
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