It's no great surprise that at the crappy, albatross AM 810 outpost called KGO Radio, the general mood is of "major discontent" --that mood shared by virtually all the torsos that inhabit the small office and studio and why?
*The July Ratings are out and are terrible--in 12-plus, KGO went from a 1.9 to a rather pitiful 1.5 and although advertisers don't buy time off this, it's bad enough when the station internals are worse and ad buyers are aware of this.
*The 'Armstrong and Getty' numbers are terrible and KGO's flailing star, the president of the Pleasanton middle-aged wives club, Ronn Owens has ratings so awful, they're not even running his program on the embarrassing overnight menu (from 3-5 AM)
*Ratings are so putrid Cumulus is insisting that to buy time on KNBR, you (advertiser) you must buy a spot on KGO. Like, say, 2-for-the-price-of-one policy. That's sort of telling.
*All of this terrible news comes as KGO's latest format change, (April 1, 2016) took effect and the response from the community is a firm thumbs down. Furthermore, it's on PD, Mike Anthony's watch, which only reinforces the rumors that Anthony is a goner, if not by the end of summer most certainly by the end of the year. Cumulus needs a scapegoat and Anthony is soon to become their latest casualty until they find another mercenary in waiting.
No wonder the candy machine was empty last week.