Deconstructing Gary (Radnich); How The Bentley Guy Keeps His KRON 'Buster Brown' Gig After Heenan Embarrassment; Staff 'Acknowledges' But No Respect For Raddy; 415 Media Analysis

 GARY RADNICH is still, probably, the top Bay Area media personality even if his latest unintentional Internet Tour-De-Force on KRON has brought out the law of unintended consequences.

Clearly, his encounter --a not very funny and awkward-as-hell act with a clearly flustered Catherine Heenan, has received a ton of negative coverage around the Internet--most of it unflattering and the local reaction has been brutal to Raddy--it also has embarrassed KRON (if that's possible) even though it has drawn an unbelievable amount of publicity. Normally that would be great but not so much at KRON where Radnich is more acknowledged by staff as opposed to respected --there's a big difference. He's often seen doing his show and then immediately heading out of the studios at the albatross TV station he's often referred to as his "Buster Brown" gig.

Radnich's outburst, as I pointed out Monday, was total shtick but his constant, over-the-top renditions, has grown weary and so much negatively that even newly-hired air talent have had enough. Some, like, Steve Aveson have gone to management and complained about the frequent, on-air barbs directed at their own expense. Aveson isn't the only recipient; there's many others, like certain weatherwomen, who have expressed their displeasure. But Radnich, for now, seems to still have, for the most part, significant power at KRON and the OK from a powerless News Director whose girlfriend does a daily segment with Radnich.  That's a mega-ton of conflict of interest and it figures to be tested very soon.

Radnich was his usual dismissive sort explaining the situation Monday on KNBR where he passed off the whole thing as overreaction. It's as if he wants it both ways insisting that his Heenan bit and {others like it} are all fun and play--which in most cases it is even if they are long and absurdly unfunny and forced. You would think that Radnich, who is smart enough to, as he would say, "read the room" would stop this endless barrage but his ego won't allow it; it's as if he can't do a straight sports segment anymore without the Don Rickles interludes. So hard, so unbelievably hard, but Raddy has to do it his way. Now suddenly, the wrong way.

For now, he's safe. He still brings limited eyes to KRON's barren viewer depot and as long as he's still valuable there, he'll probably end up dying there on the KRON set. He might just out of the blue go from Don Rickles to Sinbad. Catherine Heenan and a bunch of other people would be cool with that.

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