FEW PEOPLE would begrudge KPIX's incessant pre-Super Bowl blitz of ads, news, promos and presentation--after all, it is the Super Bowl, the biggest game in America and whose audience traditionally tops well over 100 Million people.
We get it, the unofficial national holiday on the first Sunday in February and this year, the special 50th Super Game.
But then KPIX has gone over the top, no surprise here. Mildly, but just enough to cause mass irritation. Look, a Beyoncé addition to the halftime show is legitimate news, no problem there. But countdown clocks, repeated "stories" that are really no more than splashy advertisements gets to be a drag particularly when such news is driven down the throat on a daily basis.
Even Joe and Jennifer Montana, as big as they are, are not worthy of repeated plugs and notices.
Again, we acknowledge that PIX is lucky enough that the 50th Super Bowl happened to fall on CBS' time to air the game and yes, of course the game is in Santa Clara. I can only imagine what KTVU would be bringing us had it been FOX's turn on the rotation. Thank God for that.
I'm going out on a limb that as the game gets closer you're going to see a helluva lot more stories about Santa Clara, parking lots, VIP booths and hospitality suites. That's about 20 minutes right there.
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