Yes, KPIX is Flaunting its Super Bowl 50 Coverage But You Ain't Seen Nothing Yet

 FEW PEOPLE would begrudge KPIX's incessant pre-Super Bowl blitz of ads, news, promos and presentation--after all, it is the Super Bowl, the biggest game in America and whose audience traditionally tops well over 100 Million people.

We get it, the unofficial national holiday on the first Sunday in February and this year, the special 50th Super Game.

OK, fine.

But then KPIX has gone over the top, no surprise here. Mildly, but just enough to cause mass irritation. Look, a Beyoncé addition to the halftime show is legitimate news, no problem there. But countdown clocks, repeated "stories" that are really no more than splashy advertisements gets to be a drag particularly when such news is driven down the throat on a daily basis.

Even Joe and Jennifer Montana, as big as they are, are not worthy of repeated plugs and notices.

Again, we acknowledge that PIX is lucky enough that the 50th Super Bowl happened to fall on CBS' time to air the game and yes, of course the game is in Santa Clara.  I can only imagine what KTVU would be bringing us had it been FOX's turn on the rotation. Thank God for that.

I'm going out on a limb that as the game gets closer you're going to see a helluva lot more stories about Santa Clara, parking lots, VIP booths and hospitality suites. That's about 20 minutes right there.

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KPIX Hires Joe and Jennifer Montana as Super Bowl 50/ NFL 2015 Season Contributors

 KPIX, which has begun pubbing Super Bowl 50 about a split second after the last one, has hired Joe and Jennifer Montana as "contributors" for the station's 2015 "Super Bowl" coverage" --not coincidentally, CBS, which owns KPIX, carries the game next year which will be played at Levi's Stadium.

In both his playing and non-playing days, Montana wasn't exactly a sound bite waiting to happen; let's just say even when he talked he didn't say much of anything which was (and still is) pretty much OK with Bay Area sports fans who still place Joe Montana in the permanent HOF charm department. Which presumably is the reason why KPIX went out and according to my station source, paid through the roof for Montana's gridiron growls.

Oh, and it probably helped too that Jennifer Montana worked as a contributor for KPIX News in the late 1980's.

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