Several readers e-mailed that stations in the market once again used the "Breaking News" logo to talk about the San Jose bus accident many hours after the actual incident. KNTV, for one, did so on its midday news but KNTV is not alone. Virtually every station is guilty too with some more grotesque in their use than others.
KTVU is pathetic, so too is KGO-TV. Their overuse of Breaking News is almost as rotten as the perennial leader in the clubhouse, CNN, which has gone so far as to create a new, awful, slogan: "Breaking News Coverage" Or better yet, "...we continue with 'breaking news coverage..." Yuck.
I've stated hundreds of times that the brand, "Breaking News"; legitimate breaking news that is of great significance to the populace; a terrorist attack; a natural disaster; an assassination; has been ruined and eternally cheapened. Because the news managers and idiot consultants have no respect for the viewer, much less their own company, "Breaking News" has become a promotional tool rather than a news alert, a real news alert, like real, BREAKING NEWS.
What a shame.