Make no mistake, Christina Loren was one of NBC Bay Area 's most popular on-air personalities--and she surely knew it. But at the end of the May sweeps on Thursday, Loren was reminded that even a big-time air talent is not immune to getting the axe --and that's what Loren got most unexpectedly: her walking papers.
Loren, from a variety of insiders wasn't given a pink slip due to normal budgetary trimming--in fact, NBC paid her to leave! From multiple sources close to the matter, seems Loren was "difficult to work with."
A KNTV production staffer who spoke on condition of anonymity: "She was nice but she could be very difficult at times --it got to a point where she became an 'angry diva.'"
Another station source: "I like Christine a lot but you have to treat the people you work for with respect. She could be tough."
Loren indeed was very popular in the morning doing weather reports; she also did a ton of PR appearances for the station. This isn't going to break KNTV obviously but I'm pretty certain the decision to bounce the ultra-popular Loren probably was a combo-San Jose/NY move.
We'll be digging more. Stay tuned.
*Over at 900 Front, KGO-TV the talk amongst staffers was a memo distributed to staff from management: "Move around the camera more!" Among other things. Let's just say the initial chuckling has been off the chart.
*Follow me on Twitter