Some of you take the position of congratulating KPIX for trying something new with regard to their 10 PM "Night Beat" newscast on the CW channel, (KBCW).
Well, that's a reasonable position but just what is it that's new or bold or different?
We're to be enthralled that KPIX is marginalizing a newscast to attract a younger demo? That's supposed to be innovative? Please.
Think about it.
A thirty-minute newscast littered with silly-sallies --complete with Twitter and Facebook trends and other absurdities. How about 30 minutes of a simple, straight-forward, splashy, non-artificial program with sharper and quicker stories. No false bravado, no two-minute drills, just an attempt at a nifty newscast--how great that would be.
But no, in an attempt to cater to the lowest common denominator; the youthful Neanderthals most of whom are not even watching TV, let alone a local TV newscast, PIX has spent wads of cash on going after an impossible audience. For this, we're supposed to congratulate them?
Concentrate on bettering the product. Write better. Do some split-screen interviews. They don't have to be PBS-coated nor complex. Even the general public is bored with that and most of them also are not local TV news viewers. PIX has, in effect, trivialized its own product, its news service to the general SF public: Hey you, smart-phone kids, watch us!! Listen, we have something for you! As if to say their other shows are for the boring old masses. I'm generalizing but you get my drift.
*From 10 AM to Noon, today, Saturday, on KSCO, we'll talk about the Gaza--Israeli conflict. Should be a doozy. Hope you tune in live but if you can't, it'll be repeated tonight at 10 PM and later, on a podcast.
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*Rich Lieberman and 415 Media are not responsible for comments or opinions made by others on this website.