After a months-long delay, KPIX is set to launch its much-anticipated 10 PM newscast this Monday on its sister CW station, KBCW. It will be titled: Bay Area Night Beat. (Creative).
We've been waiting.
The show, as we noted here, will focus on attracting a younger audience. Therefore, expect a lot of what's trending on Twitter and Facebook updates.
PIX knows it can't beat KTVU with its ratings-leading, "10 O'clock News", but that's not its intention.
PIX is attempting to attract a percentage of viewers; younger, (A18-49), mobile; those that have smartphones and live by the web.
The irony: those in that segment are likely not watching local TV News.
The show will be anchored by Veronica De La Cruz.
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