I would talk to people in the business and try to get inside information as I do almost every day. That's how you build a relationship. Common sense.
I would try to make people confide in me that the information was good and accurate and that they would not be identified. That's how most confidential information gets out, that's how I broke the Drew Remenda story.
People that engage with me, for the most part, are trustworthy. They know I will not publish their name if they ask for anonymity. On the other hand, I always ask, always, if a source would go on the record. Of course, most do not because their could be consequences, like retribution or punishment or outright termination.
Insiders gather notes and information and get this, actually report. They are not beholden to the team, its PR staff, its sponsors, its affiliates --sure, some information is liable to rattle a few feathers but if it involves something profound or note/newsworthy then it should be published. Key word, should. Not necessarily could be published.
Insiders are supposed to be unique and creative. They gather up information and report. There's a lot of hard work and drudgery involved--it's not very sexy and it requires vigorous labor beyond the idea of appearing on Jeopardy as a contestant and wearing sun glasses in the Press Box.
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