Getting weirder by the day. Already the rumor mill is heating up.
Where is she? No one knows. Just what the hell is going on? We're hearing stories but nothing that hasn't been confirmed. It would be nice to know unless it was something really unusual and personal but so far that's not the case.
She was to have begun her anchor duties on May 5th. Next week will mark the one-month anniversary of her MIA status.
And "family matters" don't take this long and even if they did, KPIX could put out an internal memo to staff. Make it real general, it doesn't have to be specific.
But KPIX is mum, not only to their own workers but the general public as well. And yes, Ms. De La Cruz has a right to her privacy but she's not your normal individual--sometimes it sucks to be a splashy, high-positioned news anchor who was supposed to become the 6 and 10 PM tonsil for the CBS station in the country's #-6 market.
By all indications, De La Cruz will eventually begin anchoring at Channel 5. We hope she's OK and that her family matters are being dealt with and remedied. We wish no intrusion but this is ridiculous.
Of course when a high-profile anchor is hired and the station makes noise about it and then is mum regarding this mystery then clearly PIX might want to re-think its strategy --after all, like it or not, Veronica De La Cruz is a public person. She doesn't owe anybody an explanation but KPIX could do the public right by at least telling us what's going on. At the very least it would quell all the speculation. Of course by doing so it would require a degree of common sense--an apparent commodity in today's TV News business.
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