So you're headed off to work in your car and turn on the radio--most of you still listen to terrestrial; others have become satellite addicts and a good portion have both.
There is a constant on local terrestrial radio: traffic reports. Much to much in my opinion, and apparently I'm in the minority because I still get feedback from a lot of you that you depend on multiple traffic reports--some of you are commuters, I get it. But at what point does the traffic reports become redundant? Particularly on holidays or the weekend when there's significantly less traffic unless there's an accident on, say, the Bay Bridge for example. Obviously, yes, traffic reports are vital.
And traffic here, like elsewhere, is big business. Both KCBS and some time ago, KGO only had traffic planes up at certain times of the day. KCBS does during morning and afternoon drive, and part of the midday. Both stations report traffic 24/7...KCBS has an airplane--KGO cut back and doesn't have a chopper anymore, (KCBS, 6 times per hour...every hour, every day, and all hours except talk show hours on KGO.)
How much do you value traffic reports? And do you agree, like me, that when there's so-called, "Friday-lights", (traffic parlance for little or no traffic), that stations don't necessarily have to stick to such rigid, repetitive, frankly innane content, in my opinion.
*Today's guests on KSCO/KOMY Radio Show, (following Rush Limbaugh)
12 PM-12: 40 PM PT: Lee Rodgers
1-1: 30: Joe Tuman
2-3 PM on KOMY: John Shrader
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