Monday, March 21, 2022

February SF Radio Ratings; Both KNBR and "The Game" Sink Into the Abyss

FEB. '22 RADIO RATINGS..

Another Bay Area REPUDIATION of BOTH SF All-Sports stations.

*KNBR? Ouch!

*95.7 FM, "The Game"--double ouch! (again below 1.0)

*KCBS: it's good to be a monopoly.

*KGO: slightly better but still overall poor.

*Star 101: good, that new suit takes shape.

*KSFO: sale rumors persist.

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11 comments:

  1. AnonymousMarch 21, 2022 at 5:53 PM

    WOW!!! KOIT has really fallen from an 11 to a 6!!

    LIVE 105 popped just a bit.

    KNBR 2, didn't even make a blip!!

    They must have left off KFOG

    ReplyDelete
    Replies
    1. AnonymousMarch 22, 2022 at 2:11 PM

      KOIT fell from an 11 to a 6 because that 11 was while they were playing Christmas music in late November and December, what's called the "Holiday book". Atypical listening patterns, nobody uses that book to buy or price ad time, except as it applies to next year's holiday season.

      Delete
  2. Dean K - Good Citizen - Sonoma CountyMarch 21, 2022 at 9:49 PM

    Without Bay Area broadcasting legends, what do they expect? Also moving radio 📻 to paid streaming services is causing a disruption

    ReplyDelete
  3. unknown stuntmanMarch 22, 2022 at 12:13 AM

    95.7 to become the land of fox radio or joe cordell 10 hour seminars on california divorce laws

    ReplyDelete
    Replies
    1. AnonymousMarch 22, 2022 at 11:28 PM

      Those 10 hour seminars could really help Willard
      Lawyer J. Noble Daggett

      Delete
  4. AnonymousMarch 22, 2022 at 5:31 AM

    Rich, accurate AF

    ReplyDelete
  5. AnonymousMarch 22, 2022 at 8:23 AM

    Yawn...

    ReplyDelete
  6. GregMarch 22, 2022 at 9:18 AM

    This again proves how "weird" radio is in the SF Bay Area compared to every other major market. #1 is public radio and #2 is all news - no other market is even remotely like that.

    The problem is that the big "media" companies try to program the same way here that they do everyplace else in their empire, and they get their lunch handed to them.

    Unfortunately, at this point, the die is cast and too many people have abandoned radio or died. The same will happen with Audacy and the other radio conglomerates.

    ReplyDelete
  7. AnonymousMarch 22, 2022 at 9:24 AM

    KSFO makes money and has no programming staff overhead. There's no reason to sell it.

    ReplyDelete
  8. AnonymousMarch 22, 2022 at 9:36 AM

    Hey Mark Willard and Dibs, What are you doing?! No one knows because few listen.

    ReplyDelete
  9. AnonymousMarch 24, 2022 at 6:26 PM

    copes took over as tom was gone.copes didn't have to let tom take over.but Kurtenbach mumble was there.

    ReplyDelete

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