'Black Information Network' Debuts on IHeart 910 AM Here; Good Alternative for Black Perspective But Needs Focus

I LISTENED TO THE NEW  Black Information Network" (BIN) here heard locally on 910 AM. It's an IHeart 24-7 Black-themed radio network that started June 30th and is mostly funded with a bunch of big corporate sponsors like McDonalds and Verizon.

BIN is basically a news and entertainment radio outlet geared toward the Black community and its content is broadcast with an emphasis toward the Black perspective. It is great in concept and formation but it needs a more focused operation. I didn't know whether to believe it was live or taped --I soon found out it was more like a news/sports/traffic loop played over and over. That was the negative part and it needs fixing. Especially when it comes to local traffic because after a traffic sounder, there was no traffic report. This happened on multiple occasions.

Black Information Network also does a lot of reporting on police brutality stories --lots. I'm sure it's emphasis is geared to a community more than ever interested in a subject matter because of the  George Floyd Murder and related incidents.

BIN doesn't just center on this news; it has sports, tech, business and as I mentioned, traffic updates but it does spend considerable time on the  Black Lives Matter" group and it should. The Black perspective is solely missing on a wide variety of American media and radio is most evident. So in that respect, BIN is a decent option.

Too bad for now, that BIN is heard here only on an AM terrestrial station and not widespread platforms like FM and streaming devices. If it catches on, perhaps a wider distribution is in order.