RATINGS ARE OFF THE CHART. People are at home, some working, some handling family and work too. There's a lot of SIP going on )Shelter-in-Place) and oh yeah, people are listening to the radio. Problem is, there's very little ads. Most of the sports are national ads with a slew of PSAs, not much revenue.
It's all pandemic virus=caused.
KGO here, has pretty much gone non-stop Coronavirus coverage with news programming, modest talk on the weekend. But that involves not just the expense of bringing in a host but a producer and engineer. Which in turn, given the extraordinary cost, negates anything over a three-hour show, like, for example, John Rothmann, tonight (Saturday) from 5-8 PM. I wonder what he's going to talk about.
John Rothmann |
**TO READERS: HELP ME KEEP 415 MEDIA RUNNING.
DONATE NOW.
Scroll down the right side of the blog to the "Pay Pal" "DONATE" Button and CLICK ON IT. Follow the directions. It takes less than a minute and it's 100% safe and secure. You don't have to have a Pay Pal account to contribute. You can also donate anonymously if you wish to do so in that manner. All credit cards are accepted.
I will PERSONALLY call you/email you THANKING YOU for your donation.
You do not have to have a producer and an engineer to do a talk show.For many years Bill Wattenberg,Chris Clarke, any of us who did overnight shows ran our own boards, produced our own shows. You do need someone like an intern to screen calls.
ReplyDeleteMark Carpenter's last day at KRON was last night apparently. COVID cost cutting I guess. KRON not betting on sports for a while? Not a good sign for KRON On either
ReplyDeleteits fascinating how often rothman will name drop and find all kind of ways to plug cal mart and his crain radio when talking to callers
ReplyDeleteJohn does not name drop Crane radio and Cal Mart, he is doing commercials for them. KGO is not public radio, they need the advertising $$, many hosts have done the C.C. Crane commercials on KGO for years. Gene Burns use to do them, I think Dr. Bill did too.
ReplyDelete