Talk stations that originate on AM and are engineered as such sound dreadful on FM. The choice to simulcast isn’t for coverage as AM signals offer better coverage than FM. Corporate heads choose simulcasting for bottom line reasons. Cutting staff and salaries is an easy fix. Hiring talent to deliver a good product takes an investment in time and money that the banks (who hold Radio’s debt) don’t have.
95.7 The Game???
ReplyDeleteMaybe if KNBR would promote that they're on 104.5,that would help!
Talk stations that originate on AM and are engineered as such sound dreadful on FM. The choice to simulcast isn’t for coverage as AM signals offer better coverage than FM. Corporate heads choose simulcasting for bottom line reasons. Cutting staff and salaries is an easy fix. Hiring talent to deliver a good product takes an investment in time and money that the banks (who hold Radio’s debt) don’t have.
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