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| Peter Schofield |
*Peter Schofield: old-school KCBS traffic guy that makes the traffic reports a delight to listen to and you know how I feel about traffic reports in general.
On Wednesday, details.
* HOT RUMOR: Is KFRC, the "Big 610" in yesteryear, destined for perpetual dead-guy running the station and its dreary voice of doom? Or will somebody who has the bucks step to the plate and buy the call letters, frequency and give new life to the famed Top 40 radio station of years past?
Oh, what a juicy rumor making the rounds.
See you Wednesday --#415 Media
See you Wednesday --#415 Media
Rich: Which KFRC are we talking about? 106.9 FM or 610 AM?
ReplyDeleteIf it's the FM, then you have to believe KCBS would give up its FM signal. And they won't. Yeah, they could change to a different FM frequency, but that's a disruption with big risks at a time when the numbers are a little soft in comparison to KQED.
If we're talking about the AM....well, c'mon. What salable audience wants to listen to music on AM? If you addressed 12 years of neglect at the hands of Family Life Radio, you could get the signal back to specs (but the noise floor is such that you'll never get the signal 610 used to pump out, and that's only gonna get worse)...but music's not gonna fly. And there's no hole in spoken word---because as much as we'd love to have the pre-2011 KGO back, the demographics sucked for that then and had for five or ten years leading up to the great "everybody but Ronn" massacre.
106.9 HD2 is basically the Big 610 from roughly 1968-85, complete with all the legacy sounders. Wouldn't be much of a stretch to convert to HD1. KCBS-FM can move to 105.3 after they kill Live 105, which in itself is a truly sad move...
DeleteIf KFRC comes back, please be on FM. It doesn't have to have the same call letters. Just bring back the music. Too many 80's stations right now.
ReplyDeleteThe return of the Big 610? The devil is in the details.I grew up listening to KFRC and I think it ranks as one of the great radio stations of all time. However, you can't go home. Any recreation of KFRC while appreciated, will be a pale imitation of the original. Dr. Don Rose and so many of the others who made KFRC great are long gone. The era is best left to our memories. Listen to the hours of airchecks of KFRC that are all over the 'net and ask yourself: "is it really possible and credible that someone can recreate this quality? Probably not. KFRC belongs to its own era and to think it can be recreated is not realistic.
ReplyDeleteYes, KFRC or something similar needs to be brought back to the airwaves. Bay Area Radio needs more talk shows like it needs an epidemic of jock itch. It's possible there is someone with deep pockets who could do it. Would Family Radio be willing to trade 610AM for an FM frequency? That of course remains to be seen.
ReplyDeleteI still listen to KFRC on 106.9 HD2 in my car and online. It still plays the "classic hits" of 60's, 70's & 80's. Nothing on XM radio rivals this classic mix of music.
ReplyDeletethanks. will check out 106.9
DeleteI used to listen to the former KFRC when it was on 610 and later 99.7. I was annoyed when they converted 99.7 to a format 2 or 3 other stations already had.
ReplyDeleteI remember when KFRC had 106.1 before they sold it to Century Broadcasting, when it became KMEL, originally playing AOR. RKO later regretting selling it as FM became more popular.
I'll settle for the old KOME or KSJO any day.....or something in english.
ReplyDeleteKFRC was the original home of the 4-Tops,Stones,Beatles. I suppose when the transistor radio and AM became passe,KFRC was too slow to go to FM. Should have..what do KOIT and the rest do beside play top 40 MOR/soft rock for top ratings?
ReplyDeleteNobody cares about traffic reports that are wrong more than half the time.
ReplyDeleteI listen to the 106.9 signal-audio quality is excellent as the HD-2 signal is digital, but it's purely an automated format with old KFRC Jingles. As for someone using the call sign on AM, unless the rules have changed, CBS owns the call sign on it's 106.9 signal even though other then the hourly ID it's ID'ed as KCBS-FM but on the hour they must say the actual call sign KFRC-FM/HD-1.
ReplyDeleteAs to Negin's comment, RKO probably didn't regret selling the stations both AM & FM as they were allowed to sell them as opposed to the FCC puling the license as they were found unfit as a FCC Licensee.
ReplyDelete