Tuesday, May 26, 2015

It's Official: Mike Mibach To Co-Anchor New KTVU Weekday 4 PM News; Station Plans New Platform And Experiments On NewsCast

 I told you the other day that Mike Mibach would co-anchor KTVU Channel 2's new newscast at 4 PM with Keba Arnold and it's now official.


Mibach will leave Weekend "Mornings on Two" and begin his new broadcast duties next Monday. June 22.


Traditionally, 4 PM on TV News schedules is commonly referred to as the "Death Valley" of time slots but my Insiders at KTVU tell me that the Fox O and O is going to experiment with many new ideas; perhaps many more longer packages; more live interviews and "unusual" projects that viewers wouldn't normally see on the more traditional 5, 6, and 10/11 PM news.


Moreover, local TV news is still infinitely profitable no matter the time of day and KTVU adding a 4 PM news program (which will compete against KGO-TV) isn't all that surprising. Additionally, the idea of longer interviews, more live shots, and more emphasis to local stories is a welcome addition to the Bay Area TV market.


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8 comments:

  1. You will see more of a re-hash of the morning show and whatever teases and previews that are available by 4pm. . It's also lite,lite,lite.

    Breaking news if that occurs.

    But don't count on anything aggressive

    As usual the nightside producers will keep all the good stuff for the evening cast..

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  2. 4pm is more forgiving now that Oprah is gone.

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  3. Does this mean TMZ is gone? Does anyone actually watch that ish? Does Fox own it? Anyway I won't tune in until 4:01 if at all. Can't stand the sight of that Harvey bottom feeder person.

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  4. Sorry, but TMZ and FOX O&O's go hand in hand.

    Harvey Levin also has very high Q scores in the BA.

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  5. Who cares, KTVU News is of poor quality.

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  6. Like in Boston, no new staff will be added, and they'll make due with old set pieces and stretch the editorial staff and technical staff thinner than they already are.

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    1. Under COX ownership WFXT-FOX have added staff and improved ratings. That's under that former KTVU news director and GM.

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