From the 415 Media blog...
An all-new exclusive: the 415 Insider. One of my spies provides some juicy KGO-TV/ABC7 info.
Info, you'll only get HERE.
**PROMO WARS:
>
> A few years back, the suits at NBC Universal started humming around the water cooler: "if you can't beat
> em (ABC/ESPN) join em." Nationally, the London Olympics and Sunday night
> football may help solidify the further erosion of "back, back, back," ESPN dominance. In
> the Bay Area, a good example was the hiring of Valarie Stabb.
>
> After leaving KGO/GM, for the NBC O/O station gig, Staab canned the "I've
> got a great rack don't I?" morning weather babe ad campaign. Insiders know
while they're good to look at especially..... for us 50 somethings
> needing a little AM "boost," .....they generally don't work. Where's the Beef?
>
> So, Staab hired a similar post production team she used at ABC for "soft lens
> film" ( Ala, the famous Barbara Walters fountain of youth lens ) promos of
> the KNTV morning news team with the weather chick buttoned up. They're VERY expensive.
> But aside from spending a gazillion dollars to upgrade infrastructure, i.e,
> trucks, cameras, good people what else you can do? Pound for pound,
> no station matches KGO news gathering because they constantly
> re-invest with good equipment.
>
> Freaked out KGO suits countered Staab....with a dumb ass
> Mike Finney promo walking down the street ..Pow! Smack ! Batman ! Watch out bad
> needing a little AM "boost," .....they generally don't work. Where's the Beef?
>
> So, Staab hired a similar post production team she used at ABC for "soft lens
> film" ( Ala, the famous Barbara Walters fountain of youth lens ) promos of
> the KNTV morning news team with the weather chick buttoned up. They're VERY expensive.
> But aside from spending a gazillion dollars to upgrade infrastructure, i.e,
> trucks, cameras, good people what else you can do? Pound for pound,
> no station matches KGO news gathering because they constantly
> re-invest with good equipment.
>
> Freaked out KGO suits countered Staab....with a dumb ass
> Mike Finney promo walking down the street ..Pow! Smack ! Batman ! Watch out bad
guys 7 On Your Side will get you. Shitty, cheap, in house
> shot on tape with little thought. It sucked so bad, ABC
> pulled it. Finney works hard he deserved better.
>
> Look for KGO-ABC ( New York not San Francisco ) to respond correctly. They usually do, and usually
> win. A "softer" gee, I'm Eric Thomas, a nice morning guy with a family. Or
> I'm Carolyn Johnson, I look better than Julie Haener at Channel 2! Oh, and I went
> to Stanford!
Wonder what Steven Spielberg is up to?
> shot on tape with little thought. It sucked so bad, ABC
> pulled it. Finney works hard he deserved better.
>
> Look for KGO-ABC ( New York not San Francisco ) to respond correctly. They usually do, and usually
> win. A "softer" gee, I'm Eric Thomas, a nice morning guy with a family. Or
> I'm Carolyn Johnson, I look better than Julie Haener at Channel 2! Oh, and I went
> to Stanford!
Wonder what Steven Spielberg is up to?
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*Tips/E-mail: Rich.Lieberman@Gmail.com (All confidentiality assured)
