With almost all eyes glued to the game and an audience surpassing 100 million people, and millions here, one need not underestimate the significance of this event from a local standpoint.
"It's a great opportunity for every NBC affiliate, but especially for us at KNTV," said Mathai to 415 Media. (KNTV is an owned and operated station by NBC). "This is a very local story considering the game is in Santa Clara in 12 months. We're on the clock."
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