Sunday, February 1, 2015

After Super Bowl NBC Bay Area Rolls Out Primetime Weeknight Newscast; Mathai: 'We're On The Clock'

 This is a big day in San Jose as after the big game, NBC Bay Area, (KNTV) will roll out its primetime Monday-Friday newscast with anchors, Raj Mathai, Jessica Aguirre, and weatherman, Jeff Ranieri. Terry McSweeney will do a live shot from Arizona and Peggy Bunker will do the same from Levi's Stadium, the site for Super Bowl 50 a year from now.

With almost all eyes glued to the game and an audience surpassing 100 million people, and millions here, one need not underestimate the significance of this event from a local standpoint.

"It's a great opportunity for every NBC affiliate, but especially for us at KNTV," said Mathai to 415 Media. (KNTV is an owned and operated station by NBC). "This is a very local story considering the game is in Santa Clara in 12 months. We're on the clock."

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  1. kgo radio: Your Seattle Seahawks station! By the way, how 'bout those Seahawks!

  2. Meh...KNTV, Santa Clara County, Levi's & the South Bay...Btw, next years SB will be on KPIX, Dennis O is wetting his pants as I type this. :[

  3. Expect Ronn Ownes to devote all three hours of his program to the Super Bowl commercials.

  4. KNTV will never get the kind of following the old KRON did before they lost the NBC affiliation for two reasons: 1.) the station is in San Jose, NOT San Francisco, and perhaps more importantly, 2.) In this day and age of cable TV and 21st century media, the number of viewers has been scattered around to so many different platforms and outlets that a station such as KNTV is just another one of the many alternatives.

    No knock of the fine people like Raj Mathai who work there, but try as they might, KNTV is operating and will continue to work in a tough situation. Despite a mobile population with lots of new residents to the area each year, those that do watch the nightly news are more inclined to follow 'old standbys' such as KTVU and KGO and KPIX more closely than KNTV, unless of course they might live in the south bay.

    1. You raise a good points. For years, KNTV made the mistake of trying to be a Bay Area station, foolishly taking its focus from the South Bay which has the population, corporate giants, and disposable income. It should have just played to its strengths.

      Loyalty to TV stations is long gone. It's all about lead-in programming. The fight for the dwindling number of TV news viewers is at 10 or 11 and in the morning. Evening newscasts are loss leaders, because they're very cheap programming and they draw miniscule audiences. You can't watch the 6 pm news when you're still on the freeway.

      In the end, how do you financially maintain big TV studios and newsrooms to produce programming fewer and fewer people are watching on your main channel of distribution?

  5. "On the clock" I look at as how long it will be before all the annoying hype is over.