KGO-TV's artificially-enhanced, uber-superficially program, '7Live", (weekdays 3-4PM) is a supposed "local", interactive show. Really?
I have seen just enough of the program to make sure I hate it, but I wanted to try to be fair and watch a full show. Truly, I was adamant that if there was a there there, I wanted to see it.
I watched Tuesday's show, (well, at least 10 minutes at the top,) and then realized why I have ripped this pathetic piece of garbage, and it is garbage.
The opening segment began with a, get this, Charlie Sheen bit. A bit. Oh, and yes, the obligatory Facebook/Twitter conduit and a lame poll. "Local?" My ass. "Interactive?" Give me a break. Try forced and contrived, and I'm being kind.
It was pretty much standard fare. Artificially-enhanced "content" with absolutely NO local connection whatsoever...and host, Brian Copeland, with several attempts to induce "jokes" before a studio audience that reeked of a bunch of Burlingame housewives.
First off, I have no issues with a local station trying to be original and offer something up new. But '7Live' is nothing new and has all the authenticity of a fillet-o-fish at House of Prime Rib. The host and hostesses rely upon gimmicks and tried-and-trued formula, 2.0 visual spam including Facebook and Twitter. That's not innovative nor enlightening. It's a hodgepodge of crap with very little substance relying upon so-called "social-engineering" sites that wants to be seen as hip and technologically up-to-date. It is neither.
Copeland can be occasionally funny and knows how to steer a ship, but the "topics" are transparent wonder bread. There is nothing original there and his co-hosts, Jennifer Jolly and Lizzie Bermudez, add nothing. Its like a lame local "Entertainment Tonight" with very little variety and substance. Certainly, nothing at all worthy of watching at 3 PM either on the tube or on-line.
Combine that with the fact that the word from several sources is that the show is on borrowed time and KGO already has a judge show in place and is only honoring its commitment to the program until its ready to pull the plug when Oprah splits in September.
So, yeah, I had enough of '7Live' and really didn't need to see anymore what I already knew and imagined. Put that on your Facebook update and tweet it.
*TIPS/E-Mail: Rich.Lieberman@Gmail.com
