Jason Brooks Droning at KCBS; 30 Rock Wants Raj Mathai But They'll Have to Wait; Ken Wayne KRON Experiment Not So Smooth; 415 Media Friday

Jason Brooks

HE JUST KEEPS GOING AND GOING AND GOING...Nobody doubts the business expertise of KCBS money reporter, Jason Brooks. He's on top of it from early morning to late afternoon.

But the voice. The vanilla monotony that dulls the senses. Yes, I'm getting personal, of course I am.

Brooks' voice drones on and on almost like a robotic bot that sounds almost computer-like. Brooks doesn't have to sound hysterical; he's positively blase. But it would be wise of him to pick it up a notch and get away from the monotone buzz switch. It's downer-central. And I'm being kind.


*Speaking of KCBS, their morning cacophony of ENDLESS commercial spots has begun to cause ear aches. It's especially evident after the prolific traffic reports where four-minute clusters of continuous ads borders on obnoxious. Sure, you have to pay the bills but this form of commercial spot overkill amounts to greed personified.

*Once again the rumor mill has heated up over the status of lead NBC Bay Area anchor, Raj Mathai, as the 30 Rock News folks are hot on the trail of Mathai who seems pretty much set to remain in the Bay Area and San Jose specifically. But while his partner, Jessica Aguirre, is working without a long-term contract, Mathai not only signed a long-term extension, but one which had several zeros in it and makes Raj near the territory of Frank Somerville at KTVU and Dan Ashley at KGO.. (The latter nearing his own extension which could make him the undisputed salary king of Bay Area TV News) And well deserved.

Raj Mathai with wife and newest family member

Mathai seems to me to not want any part of NY even if it means working in Manhattan amping up his career, which it most certainly would. Mathai has a growing family and is quite settled down in the South Bay. A network gig might be prestigious now but Mathai could wait until his kids get older and then migrate to the east. Then, the money will be even better and his family situation is more ready for the move to Gotham.

Ken Wayne

*Nearing a year with KRON, Ken Wayne's migration to the albatross station hasn't produced any iota of buzz whatsoever, in fact, ratings are pretty much stagnant. Wayne left KTVU when they didn't offer him a contract extension (and took a massive pay cut). Seems his gig at KRON would be more conducive for the soft-spoken Wayne but that's not the case.

Wayne is a steadying anchor, for sure, but excitement is not his greatest virtue. He makes departed Steve Aveson look like a relative Ron Burgundy.