Breaking: The Latest Cumulus Bloodbath; KGO Radio Traffic Layoffs; Only Mark Nieto Spared; SF Cluster Gloom At 55 Hawthorne

 Cumulus, the company that might as well adopt consolidation as its corporate logo, has let loose again--this time at its SF headquarters, more commonly referred to as the 55 Hawthorne cluster.

Late Thursday, the cloud company had another bludgeon; a mini-downsizing if you will.

This time, KGO Radio was the latest recipient of the Dickey family consolidation.

They have a habit of doing this.

Those let go involved the entire traffic division. Google Radiate.

Those receiving their walking papers are not household names although I'm sure some of them have house payments and families to feed and will no longer be employed. They include Clark Reid, Paul Rogers,  and Sherry Brown ,  Carolyn Burns. There's others on the list but I was not able to confirm the  names through some of my sources. Only morning drive traffic anchor, Mark Nieto was spared.

I also heard they let go of some reporters--this MO might be a chance to explain how they operate. Or, as a staffer told me:

 "We're a news station in SF with NO air coverage, and we outsource traffic to a place in Dallas where they pay them Less than they do here. That's LIVE and LOCAL for you."

About reporters, Cumulus' lean and mean cuisine is nothing new in the broadcast community. Only here, the carving has been minimized by the presence of the union at KGO. The motto: We hire someone who will work for less with no experience.

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