KCBS has lost its soul. It used to be a non-stop, 24-7, all-news, all day and night AM powerhouse with traffic and weather updates and sports alongside. Now, just listen to it and gradually, the brand is suffering mightily.There are now annoying contests. There are noticeable extra giggles and news anchors talking gibberish for the sake of talking gibberish. And my question now is why? Is it because the new ND has decided to tinker with what has always been something that need not be tinkered with? Good god, cannot one just leave the damn thing alone! Apparently, Madame Seelig, has never heard of "If it ain't broke, don't fix it." Maybe she should look it up in the dictionary and back off. I'm not gonna hold my breath for that.
KCBS has a virtual monopoly on news here. It has perennial good ratings and has loyal listeners who frequently tune in especially during morning and evening commute for its traffic reports and breaking news salvos. Now, that platform is being deluged with gimmick contests and trivial banality up the ying-yang --no wonder the place is supposedly in a siege mentality with Seelig in the cross hairs. I understand changing times and reaching out for new, younger listeners but at what cost? It defies logic.
Entercom has taken over the
