Dear Tierney and Lund; RL 415 Media responds to 95.7 FM; Thursday Pulse

Hey guys. Thanks for checking in. Shit, imagine having to write back to a fucking blogger. I mean, some of your minions said I was just bitter and disgruntled. How poignant, eh? Really, though, I'm just having a little party and you guys happened to check in. Terrific. I'll even comp you at the door.

Yo Tierney? Nice of you to chime in; great that you "put your name behind your words." Cool, dude. You chided me because I wasn't impressed with "The Game", schmaim, whatever it is. Yeah, you guys yell a lot, not literally, (sometimes), but figuratively speaking, yeah, you scream. And yeah, you just got here and really don't know the market.

NY isn't SF. Too bad too, cause the bagels suck and so does the pizza. But that's another story.

So anyway, usually guys, radio guys, like to come here and scream. They haven't even decorated the apartment yet, haven't even sent postcards of the GG Bridge to their ex-girlfriends, and they think they know the market.

Shit, I don't even know the market. The business has changed. Talent used to be a commodity, but now its simply an afterthought. You guys aren't that bad, but the overall operation at your joint, (I've listened--not a lot, but enough to know a little), is predictable. Not very entertaining either. Then again, you're no different than most terrestrial radio, so it's no big deal. What the fuck? Did you really think you would rock this market? Not to say SF is a testament to radio glory--quite the contrary, we suck here. We haven't had any real talent since Howard Stern left Live 105. Pretty fuckin' pathetic, eh? You bet.

But back to you guys. I'm delighted you read the blog. At least you're transparent fakers. But you gotta do away with the shtick. It's not genuine, at least I don't think it is, because you don't know the hood yet. Get out a little. Have a few. Scope the scene. Look, chances are you'll be packing the bags in another year anyway, (hey, I know Entercom doesn't pay that well--your own co-workers told me), but you knew that coming in.

It's not your fault that the A's have fallen. They have sucko owners. But really, I'm not that impressed with the product thus far. Great, sports talk on FM. Wowie! Oompa, doompa, doo! I'll give you this, you're not Knibber, they really do suck and to that extent, I'll take you guys over the 55 Hawthorne duds. They really suck. I mean, have you heard about Cumulus? They make you guys look like Mother Teresa. If they didn't have the Giants and the Niners, they'd be carp. Other than that, they're complete shit.

I've listened to the morning show, what's their name?, Rise guys? Not bad, just de-bone Opie and I'll listen more. Tierney? Take some time. Like I said, get to know the land. Have a cold one at Green's and eat a corned-beef sandwich at Tommy's Joynt.

Lund? You're trying to be be uber-hip and you haven't earned the right yet. Be NORMAL. Just calm down and RELAX. Be yourself, for better or worse. Pretend for a moment that you're massaging Ann Hathaway, just take it easy. Look, this is radio, not brain surgery. And you're on fucking FM! So far, the Arbitrons are not responding, but it takes time. Maybe its not in the cards. But I like the fact that you took the time to write.

You acknowledge my greatness. I gotta hand it to you, and I appreciate that, really I do. The 415 Media regulars know this is a tough room to break into, but they've grown accustomed to my 'tude, my weaknesses, my bi-polar tendencies, one thing for sure, you're in good company.

And yes, so far, again, I'm not impressed. I told your PR guy to take my name off the 95.7 mailing list because I'm not interested in your propaganda. You came here riding on a white horse and so far, you're not even a 30-1 pick at Golden Gate Fields. It takes time and understanding to become Secretariat. You're promos are cute and I like the anti-KNBR pokes, but if you really want to win over the town, stick to your own identity and forget about the losers over there. they really don't have a fucking clue. I'll give you this, at least you don't have interns doing updates and drugged-out producers sleeping inside the radio station.

Tierney, or "Brand Tierney", or whatever the fuck you are, if you want to really go at it, we can go one-on-one, you know, word spoken? The spoken word? Remember that. I doubt your boss, Barrett, would go for that because most PD's don't care for me cause I tend to lay it out, but if you truly, want to go audio toe-to-toe, you know where to find me.

Have a nice day and say hi to the boys and girls.