Once Again, Roberta Gonzales Thinks She's Bigger than KTVU; Rosemary Orozco Not So Rosy; Fox2 Rank and File Royally Perturbed; KNBR Poorhouse Without Giants Cash Cow; Sunday Hits

THEY LOOK LOVEY-DOVEY--and she (Roberta Gonzales) is, heck, she always is...only the other woman, Rosemary Orozco is actually not so rosy. You can't tell from the picture but my spies tell me otherwise.

At KTVU, Roberta seems to want everybody at Fox2 to know that she's Madame Weatherwoman--much to the chagrin of Rosemary. In fact, Countess Orozco is bewildered as to why Roberta is seen as the #2 weather anchor behind grumpy, mumblin', Bill Martin. Seems almost an every day occurence that Orozco gets passed over by someone, whether Kyla Grogan, Mark Tamayo, or now, Roberta. Just what is the deal?

Orozco would like to know.

KTVU bosses seem to think (again) that Rosemary is not ready for prime time. They've made that abundantly clear. Maybe this is not a phase and more a reflection of how they view the station's fashion designer who every now and then guesses weather. Go figure.

*TO BE SERIOUS for a change...

KTVU rank and file, I'm told, has begun, in droves, to wince at the latest histrionics that is Roberta. It's all about her. It always is. She's bigger than Channel 2, haven't you noticed?

KTVU and Roby go hand in hand now. They're both desperate. KTVU can't find a salient replacement or #2 for Martin, not even from their own staff which is why they hired Gonzales, who was last relevant about a decade ago at PIX.

And Gonzales, who was a, and still is, an ATTENTION bore, continues to embarrass herself and KTVU. It's quite the combo. And now, in addition to a staff that can't stand its incompetant management, has now begun to rail, quietly, against me, me, me, Roberta G.

Talk about a high-pressure system.

*SUNDAY HITS

*Larry Krueger was making about north of $200K a-year at KNBR. He will have a tough time finding a new gig paying half that.

*Again, KNBR is in dire straits when it comes to cash now. Without the Giants and MLB, it's a tough go now. The Giants' wealth --sponsorships, advertising, promotions, etc---PAY for the bulk of KNBR's budget, including non-baseball expenses. The Giants can afford this lockout; KNBR can't. It's as simple as that. An entire MAJOR revenue stream has been cut and that includes salaries. Which explains why Krueger and Rod Brooks are out of a job. They will not be alone.

*KNBR's "fan fest" was 86ed a long time ago --that's where it hosts a fan orgy at the Giants' ballpark and it's usually in mid-Feb--the annual event draws thousands and KNBR makes well over a half-million bucks on the fest, ads, interviews, sponsors, etc. And you thought you missed baseball.