KCBS HAS BUILT a reputation here based on 24/7 News and Information with an emphasis on LIVE reports; "traffic and weather together" and "sports at 15 and 45." It's a formula that has catapulted KCBS to the top and near-top of the Bay Area radio ratings for over four decades.
KCBS doesn't sound right these days. Much of its trademark quality news reporting and updates are in a quagmire. There's no more consistency. The traffic reports sound like shit and the new reporters are amateurish. Not all, but many don't seem to know the Bay Area. Most of this mishmash is not KCBS' fault; CBS has changed it traffic/sports affiliate agency but KCBS is responsible for its announcers and they sound terrible and I'm being kind.
The traffic reporters, bar a few veteran voices, are awful. Wait a minute, what traffic? What used to be its hallmark is now part of its downfall. There are no more overhead helicopters. That hurts morning and afternoon commuters who rely on that KCBS dynamic but it's now GONE. So too are the great traffic broadcasters like Ron Cervi and sports voices like Dave Lewis shoved out like rotten eggs.
KCBS has become a home to the old KGO Radio voices too, what happened here? Was there a kidnap that happened overnight? Whatever the case, I'm not listening anymore because KCBS isn't worth the time nor effort. It has a bad smell and needs to be deodorized quickly.