Jack Swanson may have had a two-year plan to assist KCBS after Ed Cavagnaro was sort of told to take a hike, sure sounds reasonable. But Swanson was having a great time; not much pressure running a legacy station whose ratings were solid; who had terrific reporters; a tight format with virtually no competition; the CBS brand; and a very generous six-figure income to boot.
Why would anyone want to leave that?
Swanson, a respected, veteran, hands-on manager took the position at KCBS when there was no mention of a company like Entercom taking over the CBS stations. There were rumors that CBS was intent on selling its radio division to pay for some of its non, less-profitable, divisions but it was only a rumor. Moreover, the thought of KCBS being sold was unfathomable; a successful station that was profitable to the tune of making millions of dollars and maintaining its solid news footing in the country's 4th-largest radio market.
Again, I ask: who'd want to leave that?!
Jack Swanson had it all. In addition, he hired almost ten more air talents from KGO, where he was the boss for over three decades; FACTIOD: there's NO WAY Swanson would have scrapped protocol and hire a bunch of KGO voices (full-time no less) if he was planning on quitting --less than three weeks no less. It would have looked tacky and Swanson doesn't play that game.
Another thing: Swanson's departure was leaked to me via an internal memo (which you saw Tuesday here); if Jack was leaving legit there would have been a press release issued more than a month ago. And Swanson would not have reacted the manner in which he did which was posting a sweet nothing on Facebook.
This is not an onerous affair. I want to emphasize that I like and respect Jack Swanson but I'm not going to run the company line. Already some of the kiss-butts at KCBS are spinning this as presented and it's simply not true. THE BS Meter is off the chart and 415 Media won't be a part of it. You want the press release news then stay tuned KCBS will put out the bull; you want the real story you just read it.