Thursday, March 30, 2017

415 Media Exclusive: KTVU 'Fox2' To Expand '10 O'Clock News' Half-Hour to 11: 30 PM Just in Time for May Sweeps

Image result for ktvu 10 o'clock news anchors  KTVU's Breadwinner --its heralded, award-winning franchise "10 O'clock News" will be EXPANDED to a half hour --from 10 PM to 11: 30, 415 Media has learned, exclusively through multiple station sources.

The expansion is set to debut in May right before the all-important May Sweeps.

The half hour addition will wipe out a syndicated show but Fox-owned KTVU makes big money on its local news and most especially at 10 PM --furthermore, Channel 2's extra thirty minutes will cut into other local news outlets' viewers in the Bay Area that begin at 11; a move that won't be happy news, particularly at KNTV and KPIX in particular.

KTVU's expanded 10 O'clock News --until 11: 30, was met with a rather subdued reaction; the staffers; air talent; producers; assignment editors; directors and camera people will NOT be getting any extra compensation.

Image result for KTVU Fox 2 10 PM NewsAre you surprised? Not me.

10 comments:

  1. That's ok. It will knock out Modern Family at 11pm (it also replays at 11:30) I usually wait out Modern Family for Seinfeld reruns at midnight and 12:30 if up.

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    1. Remember the good old days when Seinfeld was on at 11 and 11:30 following the 10 o'clock news?

      Pepperidge Farms remembers.

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    2. Al Bundy will always be Al Bundy. His new character on Modern Family is beyond horrible.

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  2. They should use that extra time to bring back Barbara Simpson and give her a segment. They could call it "Barbara's Corner" or whatever, but it would be Barbara interviewing guests on some important topics. I think that would be great!

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  3. do you know if it is going to be just 1 hour of news and 11-11:30 for sports wrap each day?

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  4. They must be feeling the heat from KRON. KRON's 10 o'clock runs til 11:15pm

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  5. War of the ratings, but pointless. Starting at 11:00, it just a recap of the latest news from 10:00 start, using KRON 4 as an example. When it comes to 11:00, I tune to KPIX and KGO for some refreshing news.

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  6. Another way to make more money. It is cheaper to do news than run whatever programming they have at that time. And I will guarantee you they will not hire anyone to help put on the additional 30 minutes.

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  7. This decision has 'overpaid consultant' written all over it.

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  8. How the hell does the 10 o'clock news make big money for ratings just over 2, basically morning ratings at one time. I personally know no one that watches any local news at all.

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