KTVU's Breadwinner --its heralded, award-winning franchise "10 O'clock News" will be EXPANDED to a half hour --from 10 PM to 11: 30, 415 Media has learned, exclusively through multiple station sources.
The expansion is set to debut in May right before the all-important May Sweeps.
The half hour addition will wipe out a syndicated show but Fox-owned KTVU makes big money on its local news and most especially at 10 PM --furthermore, Channel 2's extra thirty minutes will cut into other local news outlets' viewers in the Bay Area that begin at 11; a move that won't be happy news, particularly at KNTV and KPIX in particular.
KTVU's expanded 10 O'clock News --until 11: 30, was met with a rather subdued reaction; the staffers; air talent; producers; assignment editors; directors and camera people will NOT be getting any extra compensation.
Are you surprised? Not me.