Meet Dan Rosenheim, Captain of the KPIX 855 Battery Titanic; Where's Accountability?; GM Cohen Asleep at the Wheel

 DAN ROSENHEIM is the VP and News Director of KPIX...currently the laughingstock of Bay Area TV News, given its Morning Show morph into complete chaos and embarrassment.

It was Rosenheim who OKed the hire of Roqui Theus --who we reported last week didn't know it was the Golden Gate Bridge she was looking at--on-air no less.

It was Rosenheim that hired new Morning EP, Brandice Bailey, who has built up, what some in the morning racket complain is, a much-too-chummy, outwardly inappropriate relationship with Theus.

Bailey hired Theus and continues to give her unconditional support, even though Theus is still terrible on the air. Rosenheim seems either oblivious to all this or doesn't care. Why should he? I mean, it's only some morning program on the #6 market  in the country, why concern yourself about such trivial issues.

It was Rosenheim ...after firing one of the best anchor duos on the planet back in 2010; John Kessler and Sydney Kohara, hired Frank Mallicot, only to fire him less than five years later and replace him with a guy {Kenny Choi} with about as much buzz and excitement as a Pacifica 7-11. How's that worked out for ya, Dano?

Clearly, Rosenheim, in spite of the disaster he runs every day and who manages PIX like a guy manages his tee shot, has the blessing and support of GM, Bruno Cohen, who since taking his own gig, has apparently been kidnapped by the TV GM Witness-Protection Program because Cohen is seldom seen in the KPIX building.

While everyone acknowledges the Morning Show and its aimless direction is in shambles (the worst-rated show in Bay Area) we haven't even begun to mention the chaos during the rest of the day, like for example, What's the Direction of the Evening? Who is the Face of the Station? Which anchor is getting the shaft today? Nobody really knows at Channel 5, a place where reporters wear baseball caps and think they're cool. That's a Rosenheim specialty; he hires people that he thinks will draw some buzz from young people: "Hey look, TV reporter dude has a cap on!!--Let's watch, dude!"

Rosenheim needs to get up off his rear end and begin working for god's sake. He can't rest on his laurels and continue to brag about his background as a reporter at the SF Chronicle, what was that, almost 20 years ago when people actually watched TV News and inexperienced women from Sacramento weren't thrown on the air because they were simply hot and gorgeous.

Dano, might be time to chug a little less Guinness with the sports guy who looks in the mirror every day and thinks he's worthy to audition for The Bachelor, and seriously, get your game up because right now, you're really sucking YUGE, as someone would say.

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