I first learned of the Colin Kaepernick controversy via Deadspin early Saturday. By the middle of the day it exploded onto Twitter and Facebook --and was the lede with a center picture on the Drudge Report.
Just when you thought the story would die down, CNN anchors began discussing it with two guests via Skype with opposing viewpoints ...later, MSNBC and Fox News followed.
Mind you this was Saturday.
This is the information age we live in. And the Kaepernick brouhaha is the perfect storm --the mother of all stories especially primed for social media. I can only imagine if all of this broke during the week. I'm expecting a resurgence on Monday when both sports and news talk in the Bay Area and across the nation react to Kaepernick's stance.
I'll bet Rush Limbaugh will talk about this, so too Sean Hannity, Mark Levin, Michael Savage and the local news talk people.