John Madden Might Be Back For Football Season at KCBS But 5X a Week Goner; 415 Media Exclu; The Skinny on Lee Rosenthal's Blow-Out; 415 Media Already Knows KGO-TV Traffic Chick; NBC Bay Area Not So Happy As Rio Coverage Begins; Mitchell 86 Has Staffers Ticked; I Like Liz Cook; KPIX Still Clueless; Tuesday Quickies

 IF John Madden comes back to KCBS --and it's still a big "if" he'll return for the football season only and will only do limited chats, not his full five-times-a-week schedule. This from a knowledgeable source.

Madden has been recovering from both open-heart surgery and hip-replacement surgery --his last broadcast was Thanksgiving, 2015.

*Yes, it was Wonder Boy himself, former KTVU ND, Lee Rosenthal, was blown out at Boston Cox station, WFXT...here's the skinny, from 415 Media sources: "Cox came in and spent a lot of money. And hired lots of new people and the ratings shot up. Then, they let some longtime people go, including a very popular female anchor. In the last ratings book, the ratings had a sharp drop. Cox, you see, wants consistency. They demand success and it was not delivered."

John Madden

Maybe Wonder Boy should call Special Ed.

*KNBR and Cumulus are about to encounter the wrath of SF's political establishment in regard to their unlivable wages paid to station employees who sometimes do news updates, produce, screen calls, and shlep the bloated Bentley driver's personal belongings --one such worker, a vocal complainer but loves the gig so much is filling in as a sidekick to the Tenderloin guy this week.

*Barely a word from the Bay Area sports media Toy Department over Warriors' star, Draymond Green, sending a picture of his Johnson out to the World. Hey Mr. Jenkins? Hello? You too Killion. Scott Ostler, anybody? No wonder it's the toy dept.

*I'm getting all this email over Circle7's new traffic reporter; please, if you read me, I already had the news months ago.

*NBC Bay Area will occupy the top of the Bay Area news and sports programming due to the Rio Olympics.

That's natural.

But if you were wandering around the studios down in San Jose you'd swear the mood was anything but festive.

August blues and a lot of it centers around ex-ND, Jonathan Mitchell who was shown the door a few weeks back.

Mitchell had a going-away party recently and some of the station's big wigs were there; 30 Rock isn't happy. Neither were a few San Jose hotties.

By the way, figure out, guys, it's either SJ or SF, make up your mind. That said, yes, Mitchell was screwed.

Elizabeth Cook

*I'll say it again: PIX's lead news reader, Liz Cook, has improved dramatically. She READS THE NEWS. They don't pay her to resemble Diane Sawyer. She may not have the brains and she got the gig thanks to her connected dad, hardly a crime and she's not the only one. I like her. She beats smarmy Alan Martin any time.

*That said, once again, KPIX has not a clue about how to program its news operation. Thus, the numbers are terrible and the morning show is a wrecking crew.

Maybe Rosenheim should hire another Hawaiian.

*MIA: Bruno Cohen.

*A new traffic hire, PIX, that doesn't even know how to pronounce street names, yeah, that'll move the needle.

Alan Martin

*See, here's the problem, Alan Martin: you look angry and pissed off, en fuego. Like you're entitled to look and sound like you're Mac only Dave would have kicked your ass. He didn't like phonies, Martin, he would have been wise to you the minute he saw you.

You don't come across as warm, Alan, you appear like everyone is beneath you and that's why your Q rating is in the toilet. You have all the warmth of a Millbrae Taco Bell.

*QUICKIES: KGO's Larry Beil will be doing some ESPN work, with authority, beginning Wed. nite...some major news talent at KGO caused quite a storm over the weekend: "When is this fucking set gonna happen!?, "they uttered in the newsroom. A few gasps and then a quick return to normal...Trixie was notified, I'm sure. Speaking of which, her highness has quietly begun asking a few people if they talk to me. She's not dumb enough to put it in a memo. Hey, Trix: even your snitches hate you...PIX: One black full-time anchor and he's in sports. But hey, we got your Asian women and blonds!

*Follow me on Twitter