Monday, July 4, 2016

Flash! Keba Arnold Leaving KTVU; 415 Media Exclusive

Keba Arnold leaving KTVU
 AFTER BARELY A YEAR in JACK LONDON SQUARE...KEBA ARNOLD LEAVING KTVU... 415 MEDIA EXCLUSIVE

Keba Arnold, the 4 PM and lead fill-in anchor at KTVU is leaving the Oakland Fox2 O and O, 415 Media has learned, exclusively, from a source familiar with the station.

Said the source:

"She's  dropping KTVU like a hot potato. After a year she has had enough of KTVU and management--she's leaving."

Arnold came to Oakland from Sacramento's KXTV.

While there's going to be a ton of speculation as to why Arnold has cut the chord with KTVU, word from here is that the decision to split so soon involves numerous decisions by management and Arnold --decisions that no doubt didn't please Arnold and her future at the station.

One major move that enraged Arnold: moving her, recently, to weekends.

We'll explore more in the coming days.

In any event this has to be a kick in the gut to KTVU which had high hopes for Ms. Arnold and whose much-publicized hire was a big deal. Not anymore.

17 comments:

  1. My ears are thanking God right now.

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  2. Does KTVU even have a management? Rich----do a piece on KTVU lack of management...Name ALL names not just the GM, and how much they get paid.

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  3. Never really took a liking to Keba as an anchor due to her whimpering voice. May be better suited as a GA reporter rather than an lead anchor. Since 2015 I've been very dismayed with KTVU letting go of talented experienced reporters/anchors Eric Rasmussen, Ken Pritchard, John Sasaki, David Stevenson & John Fowler. Since FOX officially took over KTVU the quality of all its daily newscasts have really deteriorated.

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    1. Those reporters wanted to be paid more than trainee wages. That's too much for Fox.

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  4. As soon as she spoke- I had visions of the mom from "That 70's Show". I'm sure she's a great person..but the voice,the loud clothes,didn't fit with being an anchor.
    On a deeper level? Maybe she was too liberal and wanted more change at KTVU.
    Put together she did what Diane Tuazon did at KRON,left to save her sanity.

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  5. One more...I was in a bad way last week at 10pm Saturday. It was Keba on 2 and Toothy J.R. Stone on 4.
    There was no winning that one.

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  6. Keba is okay, and she is not flashy like Heather who is the heir apparent to Julie. KTVU has had a blond fetish since Leslie Griffith.

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    1. Samuel M. JacksonJuly 5, 2016 at 8:46 AM

      Who hasn't had a blond fetish since Leslie Griffith know wut I'm sayin?

      Delete
  7. I don't see how that this could be a kick in the gut to KTVU since KTVU moved her to Saturdays so it had to know what row of dominoes that would start to tip over. The problem is the 4 is obviously a problem area and KTVU knows it. It never would have gone to the inconsistent hodge podge talent lineup it's currently using at that hour if that show was solid. The moment Holmes started appearing, Arnold's days were numbered...either by her own hand or KTVU's. Guess it turned out to be her own hand.

    This clears the deck for Holmes to become the new 4pm/7pm anchor full time which is really what should have happened in the first place.

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  8. http://www.adweek.com/tvspy/its-a-madhouse-sacramento-anchor-embarrassed-by-love/147742

    I remember watching this live. At first I thought haha the guy is really working it. Of course if it wasn't partly scripted they would have cut to a commercial break.

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  9. "Wait....I'm substandard even by contemporary Bay Area TV standards and now you won't promote me to lead anchor of the big newscasts? I quit! Just one thing...how many Z's in "Fresno"? I need to get this resume' in the mail.

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    1. I've been there. Many Zs in Fresno, as in Zzzzzzzzzzzzzz...

      And she may have to get her resume in the mail. They probably don't have internet there yet.

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  10. She IS cute tho. She'll latch on somewhere. Prolly back in Sacto

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  11. No wonder she recently took a week off and did some clean up posted on her facebook page.

    I stop watching KTVU news when they put 3 anchors on LIVE TV. And, the background facing the water is very weird.

    Suggestion: they should put Frank Malicoat on KICU PLUS and weekend evening news. Very professional reporter.

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  12. I can understand her frustration with KTVU, but at the same time, she sucks, so it's no loss.

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  13. Keba Arnold might be OK for a market like Salinas, Redding or Bakersfield. I think even Sacramento is too big/sophisticated for her.

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  14. Why do so many of you people hate Fresno? What did that city, or part of Ca ever do to you? You do understand the Central Valley is the bread basket of this nation. Without it, you idiots would starve.

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